PHD STUDENT FROM THE DEPARTMENT OF MARKETING PARTICIPATES IN THE INTERNATIONAL SCIENTIFIC CONFERENCE CHIMSPAS 2026 IN GERMANY

On September 24-25, 2026, Bielefeld University (Germany) hosted the International Conference on Challenges in Managing Smart Products and Services (CHIMSPAS 2026). The event focused on pressing challenges regarding the management of smart products and services, the development of innovative business models, and the transformation of modern markets.

Ivan Skorokhodov, a third-year PhD student at the Department of Marketing of the Kyiv National University of Technologies and Design, participated in the event after being invited by the organizers to present the results of his research. The conference was organized by the Institute of Technological Innovation, Market Development and Entrepreneurship (iTIME) at Bielefeld University and served as an international platform for discussing contemporary management challenges related to the development of smart products and services, digitalization, and the implementation of innovations in business operations.

During the conference, Ivan Skorokhodov presented a paper titled "From equipment sales to value-in-use transmission: servitization mechanisms in B2B industrial equipment distribution." His research addresses key issues regarding the transformation of traditional industrial equipment sales models and the shift toward service-oriented approaches in B2B marketing. The research topic presented holds particular significance for the development of modern industrial marketing, the enhancement of relationships with corporate clients, the creation of innovative business models, and the boosting of enterprise competitiveness in international markets. Participation in the CHIMSPAS 2026 international scientific conference facilitates the validation of dissertation research findings, the development of research competencies, the expansion of international academic networks, and the integration of the department's research output into the global research community.

We extend our sincere gratitude to the conference organizers and Bielefeld University for the invitation, the opportunity to present our research findings, and the chance to engage in an international scholarly dialogue on pressing issues regarding marketing development and innovation management.

12.10.2026