On November 26, 2025, members of the scientific club “Current Directions in Tourism Development and Tourism Research in Times of Crisis” attended an online conference featuring Violetta Safonova, Head of Guest Relations at Sofitel London St James (London, United Kingdom).

During the meeting, the speaker shared practical experience in managing guest relations within international hotel chains, the specifics of working with demanding clients, luxury service standards, and approaches to building guest loyalty amid intense competition and global crisis-related challenges.

Participation in such events is extremely valuable for club members, as it provides an opportunity to become acquainted with the best international practices in hotel management, broaden their professional outlook, and gain a better understanding of the real requirements of the global hospitality market. Direct communication with professionals working in leading hotels in London motivates students to engage in research, pursue professional development, and implement innovations in the national tourism industry.

Such international online meetings contribute to integrating Ukrainian tourism education into the global professional environment.

26.11.2025