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Location: aud.4-1102, building 4 Organizers: Department of marketing and communication design Group leader: Doctor of Economics, associate professor Yevseytseva O. |
The purpose of the activity of the scientific circle: to create favorable conditions for the preparation of student youth for independent scientific and creative work. Main tasks: creation of a student union of marketers at KNUTD; promoting the improvement of the level of scientific training of students of higher education; formation of interest and need for scientific research among students of higher education; development of students of higher education creative thinking, scientific independence, improvement of internal organization, conscious attitude to learning, deepening and consolidation acquired knowledge in the learning process; acquisition of practical skills by participating in real marketing activities for the purpose of extracurricular learning; organization and holding of master classes, seminars and round tables for communication of KNUTD marketing students with representatives of other educational institutions, stakeholders, state and non-state management bodies in the field of education and business. Topics of scientific research of the student group: marketing support of business processes in the conditions of digitalization; trends in the development of marketing in conditions of uncertainty; digitalization and artificial intelligence in modern marketing.
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