In Kyiv National University of Technologies and Design the second consecutive year is implemented the project Business to Students (B2S). Therefore, our students study not only in classrooms. They are able to meet regularly with business representatives and learn them interesting experience.

April 19, 2017 as part of B2S «From brand - through production - to recognize» university students had a meeting with Antonina Golovko, director of NAME'S UA. The Dean of the Faculty of fashion industry Lyudmila Zubkova opened the meeting. And Tatyana Izovit, Chairman and CEO of the Association «Ukrlegprom» introduced our dear guest.

Presentation on "Myths and realities of the fashion industry. Know the value of their ideas" contained a lot of interesting information about the history and present of the fashion industry. The students were able to learn from Antonina Golovko about the subtleties of marketing strategies that help to attract the attention of the consumer. As an example, she gave her own experience in NAME'S UA, which is a unique multifunctional department store of a new type, representing more than 50 Ukrainian brands of clothes and shoes on an area of 1000 sq.m.

The students were very interested in the received information, which not only brings important practical experience, but also inspires young specialists to their own undertakings and great achievements.

19.04.2017