On 11.10.2023, Oleksii Moroz, Deputy Director of the Babyn Yar National Museum, Marketing Manager at Uvaga Agency, a stakeholder in the specialty 075 "Marketing", spoke at the master class "Development of Applied Recommendations for the Formation of a Marketing Strategy for the Development of Modern Museums". Oleksiy Moroz also emphasized that modern museums are currently one of the main social institutions that:

•  perform the function of forming national identity and historical memory of the nation.
•  convey knowledge about the nation's past.
•  deepen the civic and patriotic qualities of the nation.
•  preserve and promote the cultural values of the nation.
•  improve the educational process.

Oleksii gave examples from his practice that demonstrate that the museum sector, using modern marketing and PR technologies, can become attractive to new visitors. After that, he engaged the students in practical work during which they had to identify marketing tools that would help attract new visitors to cultural and educational institutions. To perform this practical work, the students were divided into 8 groups and each group chose its own individual task.

During the practical assignment, the students conducted a SWOT analysis of the institution under study and identified marketing solutions that would help attract a new audience.

The increased interest of the students in discussing modern marketing technologies was reflected in a lively dialog throughout the workshop.

The master class was filled with real cases and facts from the speaker's life, advice to students on their future employment, key skills, knowledge and skills for self-realization.

The students' feedback once again convinced us that such events are invaluable for the formation of future professionals, their self-determination and self-realization.

The Department of Marketing and Communication Design expresses its respect and gratitude to our stakeholder Oleksii MOROZ! And we look forward to a new meeting in November 2023.

15.10.2023