October 18, 2023 at the invitation of the Department of Marketing and Communication Design, applicants for higher education, specialties 075 Marketing, 281 Public Administration and Management, 073 Management, 072 Finance, banking, insurance and stock market, 076 Entrepreneurship and Trade, 051 Economics,listened to a lecture from a guest lecturer California State University San Marcos (CSUSM) Mark Siegel on "Marketing decision-making in the face of risk and uncertainty"
Mark Siegel began his lecture by emphasizing: "Ukrainians today have a difficult and at the same time unique experience of resilience and adaptation in the conditions of war, and also have a challenge as to what a post-war country should be like, what should be thought about now, and what should be done today, while the war is still ongoing, in order not to waste time."
It was in order to expand the global vision of Ukraine's opportunities in the global context in the minds of our youth that a meeting was organized for higher education students with a California lecturer, Mark Siegel, who shared his experience in marketing and management, choosing only those that are most relevant to the Ukrainian business context.
At the beginning of his speech, Dr. Mark Siegel introduced himself, namely, Mark Siegel is:
- President and CEO of M Siegel Associates LLC - Risk, Resilience and Security Management;
- Director of Global Security and Resilience Projects, Master's Program in Homeland Security, San Diego State University;
- Lecturer, Master of Business Administration (MBA), Supply Chain Management, California State University San Marcos;
- He was a Commissioner leading the Global Standards Initiative of ASIS International, which develops international and national standards for risk management, sustainability, security and supply chain;
- Internationally recognized certified lead auditor, trainer and assessor of risk, sustainability and security management skills;
- He has chaired technical committees and working groups for 13 ANSI National Standards in the United States for resilience, security, business continuity, risk assessment, supply chain management, and a series of standards for private suppliers to demonstrate accountability to business requirements and risk management while meeting legal obligations and respecting human rights;
- He is the author of the book "Managing Pandemic Risks: Risk Management and Continuity Planning, Amazon, 2020;
- Co-author of the book "Organizational Resilience: Managing the Risks of Disruptive Events - A Practitioner's Guide".
"Ukrainians today are writing the history of the future every day. And you, the students, have to write your own stories, narratives, about how to do business in the future," Mark emphasized in his speech to the students. "Today's Ukrainian youth are the leaders of change. But it is important for you to understand what exactly each of you can do for this."
The system of market relations objectively determines the presence of risk in all areas of economic activity. The market environment introduces elements of uncertainty into the activities of enterprises and causes a variety of risk situations that arise under specific conditions and circumstances. Risk situations create the conditions for the existence and realization of economic risk, which almost all enterprises face in the course of their activities. Lack of complete information, elements of randomness and other economic conditions of business lead to the difficulty of predictability of the management process, as most management decisions of the company are made in conditions of uncertainty and business risk. In such circumstances, companies should not avoid risk, but rather be able to properly assess its degree and manage it directly to limit its impact on their operations. Such business conditions, in turn, lead to an increase in the role of marketing as a key area of enterprise management, where considerable attention is paid to the study of risky aspects of business activities, the search for effective methods of control, assessment and monitoring of risks and the creation of.
The issues raised by the lecturer are extremely important for modern Ukraine, the development of Ukrainian education, science, and business in the country's postwar reconstruction. Such lectures and discussions are also an opportunity to establish cooperation with new partners and launch new projects.
We would also like to thank Mr. Mark Siegel for his great work in helping Ukraine. Mark Siegel, since the beginning of the full-scale invasion, has been coordinating humanitarian aid to people affected by Russia's war against Ukraine.
The lecture was attended by more than 130 students and academic staff of the Faculty of Management and Business Design.
Our strength is in unity and mutual responsibility. We all work together to protect Ukraine. Of course, we have different fronts, but the victory will be the same for all of us.
23.10.2023
