On March 1, 2024, the final events of the Ukrainian Student Advertising Festival (USAF) took place at the Educational and Research Institute of Journalism of Taras Shevchenko National University of Kyiv. The 18th USAF was traditionally organized by the Union of Advertisers of Ukraine and Taras Shevchenko National University of Kyiv. Robota.ua became the General Partner of the Festival this year.

The 18th USAF was attended by students from 40 Ukrainian universities, from most regions of Ukraine. These are Kyiv, Kharkiv, Dnipro, Odesa, Lviv, Chernivtsi, Rivne, Ternopil, Chernihiv, Cherkasy, Poltava, Sumy, Mariupol, and other cities of Ukraine.

After the official viewing of the festival’s exhibition, the program of master classes of the 18th USAF began.

The program of master classes was opened by Iryna Fedoryshyna, an experienced communication expert with 27 years of experience, currently Associate Professor at Taras Shevchenko National University of Kyiv. The program continued with a master class on branding issues conducted by Yevhen Romat. The final chord of the program was an incredible speech by Andriy Rizol, Director of the Babylon Communications Company, Chairman of the Board of the Association “Promoting Cinematography in Ukraine – Watch Ukrainian!”. The topic of the master class was his large-scale project “National Tour “Cinema for Victory!”.

The centerpiece of the 18th USAF program was a panel discussion “How to apply for a job”. The employees of Robota.ua participated as experts: Yulia Dalibuk, Alina Vakhrameieva, Denys Pisarev and Alyona Beluhina. The discussion was organized based on the questions received from the students.

The events of the Festival continued with the award ceremony of the 18th USAF.

The students of Kyiv National University of Technologies and Design won first places in the nominations:

-     the work “Contributing to a peaceful tomorrow together” by Anna Piriyenko (Group BMR-23) and Anna Kunitska (Group BMRD-23);

-        Dmytro Shylov, Oleksii Berezhetskyi, Vitalii Sirenko (Group mgKM-23) in the nomination “Video Advertising”.

This year, the Ukrainian Student Advertising Festival celebrates its 20th anniversary.

The students of Kyiv National University of Technologies and Design have been active participants and winners of many USAF nominations for all these 20 years.

Today, USAF is the largest all-Ukrainian forum of student advertising.

Over the course of the Festival, more than 14.9 thousand students took part in it, submitting more than 16.2 thousand works to the Festival creative competition.

The total number of visitors to the Festival events exceeded 34.5 thousand people.

We congratulate the winners of the Festival and wish them success in their studies!

21.03.2024