KNUTD
Kyiv National University of Technologies and Design

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WORKSHOP ON CREATING ADVERTISING PRODUCTS FOR FUTURE DESIGNERS

On September 10, 2024, representatives of the Univest Promo Park company held a seminar for students of the educational programs "Graphic Design" and "Fashion Design".

The Univest Promo Park company is an advertising and production complex with 25 years of experience in creating advertising products for Ukrainian and international companies.

Univest Promo Park employees Tetyana Popova and Vita Mardar talked about the activities of the company and its subsidiary brands: NotBlack, which specializes in industrial printing on synthetic fabrics using the sublimation method, as well as design and tailoring of textile products; Faina Forma, which is engaged in the production of personalized sportswear and accessories for teams and corporate events, and Paperovi (Paperovi), whose activity is the printing of books, educational and presentation materials in small editions.

Future designers were particularly interested in information about innovations in the field of printed products, features of printing on different fabrics and possibilities of customizing textile products. During the seminar, practitioners told the future designers about the requirements for employees and the necessary competencies that a specialist in the field should possess. They offered students to undergo practical training at the enterprise with subsequent employment.

We thank the stakeholders for their cooperation, because such communication enables educators to quickly respond to the demands of the labor market!

19.09.2024