On August 28, 2024, within the framework of the "Basics of Fashion Industry" course, first-year students of the education program "Fashion Design" of the first (bachelor's) and second (master's) levels of higher education of the Department of Art and Fashion Design listened to a lecture by Oleksii Kraievskyi on the topic "PERFUMERY BRANDING IN THE FASHION INDUSTRY ", devoted to the analysis of the experience of using perfumery as a way of promoting a fashion brand.

Episodes of Oleksii Kraievskyi's lecture

Oleksii Kraievskyi is a graduate of the Department of Art and Fashion Design, one of the leading employees of the Seldiko company, a division of LVMH Parfums & Cosmetics Ukraine, a fashion historian, a permanent member of the jury of the International Competitions of Young Designers "Pecherski Kashtany" and "Suzirya Kashtan", founded and organized by our University. There is a long-standing cooperation between the Department of Art and Fashion Design and the Seldiko company; with its support, in particular, a small collection of replica models of the world-famous couturier Hubert Givenchy was made. Other results of cooperation are participation in numerous exhibitions and events, joint lectures on the history of fashion.

Replica models based on the works of Hubert Givenchy, created by students of the Department of Art and Fashion Design (the Department’s archive)

This meeting was particularly useful and interesting for those doing bachelor's and master's degree courses in the "Fashion Design" educational program.

Students and teachers of the Department are grateful to Oleksii Kraievskyi for an interesting and instructive lecture!

20.09.2024