On October 2, 2024, students of the first (bachelor’s) level of higher education of the Faculty of Management and Business Design, as part of a combination of practical-oriented learning with a theoretical process, attended a public lecture "Loyalty Programs in the Modern World" by the invited practitioner - Inara Mirdza, Professor of ADA University, Azerbaijan.

During the meeting, the students learned about the loyalty programs and a set of measures aimed at increasing the loyalty of the target audience to the brand, about the features of loyalty programs, and about trends in this direction.

The speaker talked about her experience and opportunities and answered the participants' questions.

The meeting was instructive and interesting, with benefits for all the event participants.

11.10.2024