On October 10, 2024, at the invitation of Olena Yevseytseva, the guarantor of the EPP "Marketing" and Pavel Shevchuk, assistant of the Department of Marketing and Communication Design, within the framework of the "Marketing" courses, a guest lecture was held by a leading practitioner in digital marketing, conducted by Valery Krasko – the head and founder of several leading digital agencies, including "Spilno agency", "Digital agency community", as well as the managing partner of the agency "Netpeak".

The lecture was devoted to the basics of working with Google Ads and using Google Analytics to improve the effectiveness of advertising campaigns. During the lecture, Valery Krasko explained in detail how to properly set up advertising campaigns in Google Ads, paying attention to aspects such as keyword selection, budget optimization, and performance analysis. He emphasized the importance of understanding the user’s behavior at different stages of the sales funnel and provided practical advice on how to use Google Analytics to measure the results of your advertising efforts.

In addition to technical aspects, Valery Krasko focused on important issues of building a career in Internet marketing and discussed the level of salaries in the industry. In addition, the speaker emphasized that modern employers are looking for specialists with an integrated approach to digital marketing, who have skills in working with various advertising platforms, such as Google Ads, Facebook Ads, as well as the ability to analytically approach decision-making. Important competencies valued in the market include a deep understanding of consumer behavior, knowledge of industry trends, the ability to work with large volumes of data, and a focus on results.

The lecture aroused lively interest and became not only a source of useful information, but also an inspiration for students who want to develop themselves in digital marketing.

16.10.2024