On October 10, 2024, an online lecture on "Photography as a Design Tool: Creating a Visual Story in Collaboration with Brands" was given by the famous photographer Arthur Verkhovetskyi, whose works were presented in world famous publications such as Vogue, Harper's Bazaar, ELLE, GRAZIA, Schon, Forbes, L'OFFICIAR IEL Cosmopolitan.

The lecture was attended by students of the Bachelor’s and Master’s programs in "Multimedia Design," "Graphic Design," "Fashion Design," "Environmental Design," and "Design (by specializations)," as well as the academic staff members of the Department of Design, including Kalyna Pashkevych, Olena Vasylieva, Vadym Batrak, Valeriy Sklyarenko, Olena Slityuk, Volodymyr Padun, Olena Herasymenko, Ruslana Khinevych, Serhii Lavrusenko and others.

Fragment of Artur Verkhovetskyi’s lecture

During his presentation, Artur Verkhovetskyi discussed the specifics of creating advertising photo design projects, illustrating this with the examples of his own work. He shared his experience in shooting across different genres and presented modern approaches to photography. The lecturer placed special emphasis on the process of generating ideas and conceptualizing photo projects. His presentation was both captivating and informative.

Lecture participants

Fragment of Artur Verkhovetskyi’s lecture

After the lecture, the participants had an opportunity to ask Artur Verkhovetskyi questions, which sparked a lively discussion. The audience was interested in topics related to photography, the creative process, the selection of themes and shooting techniques, as well as other aspects of photo design. This interaction contributed to a deeper understanding of the photography creation process and helped to foster the students' creative abilities.

We sincerely thank Artur Verkhovetskyi for his insightful, creative, and engaging interaction!

18.10.2024