InterCHARM-Ukraine 2024, the largest beauty industry exhibition in Ukraine, took place in Kyiv on 18-20 September. The exhibition is a platform for the presentation of the latest products and technologies, an ‘entry point’ for new brands and companies to enter the market.

As part of the scientific club ‘Fundamentals of Cosmetology’, students of the European Cosmetics Department together with the head of the club, Candidate of Pharmaceutical Sciences, Associate Professor Olena Roik, attended the opening of the exhibition and took part in a scientific and practical conference: CosmoTech: Innovative Solutions for Skin Beauty and Health. In addition, students were actively involved in masterclasses from brand ambassadors of the exhibitors.

The general partner of this exhibition was HydroPeptide, a US-based professional cosmeceuticals brand that uses the science of epigenetics to create its products. It is the most awarded and effective professional line, which has received more than 40 awards in the field of cosmetology in the United States.

The exposition covered an area of 10,150 sq m, 305 participating companies presented their own and imported products, 14,002 visitors visited the exhibition on the first day of opening, 246 buyers of retail chains, beauty salons and clinics also took part in the exhibition.

This event presented the latest and most advanced products and technologies in the perfume and cosmetics industry. The annual largest exhibition provides many opportunities for business development and acts as a platform for business scaling.

01.11.2024