On October 28, 2024, another meeting of the scientific club of the Department of Marketing and Communication Design was held. It was dedicated to the preparation for participation in the 5th All-Ukrainian Conference «Innovation in Education, Science and Business: Challenges and Opportunities».
Scientific leader of the club Olena Ievseitseva emphasized that the main purpose of conducting such scientific events is, first of all, the exchange of scientific achievements and practical experience of applying innovative developments in education, science and business in the context of the realities of war and post-war reconstruction between students of different higher education institutions.
Participation in the conference gives students a unique opportunity to present their research at a high scientific level and contribute to the development of marketing in the country. At the meeting, issues related to the preparation of conference abstracts were considered, namely: clarifying the problem directions of the research within the scope of the topic chosen by the student; wording of the abstract titles. Attention was paid to the approximate structure of the reports, which includes the introduction (justification of the relevance of the research topic and setting of the task), the main research results and conclusions. The students focused on the need to observe the norms of academic integrity in the preparation and publication of their research papers.
The meeting also heard startup proposals submitted by the students majoring in 075 “Marketing” to the competition of startup projects «BEST STARTUP KNUTD 2024».
After the meeting of the scientific club, everyone went on a quest around the city. The event brought participants together not only in academic activities, but also in an informal setting where they could explore the capital’s historical sites.
The participants united in teams and started an exciting quest that covered the sights of Kyiv, mysterious courtyards and iconic locations of the city. Thanks to the quest, students were able to apply their knowledge and skills in non-standard situations, developing team spirit and problem-solving skills. The quest ended on a positive note, leaving behind many bright impressions and memories, as well as adding inspiration for further joint work in the scientific club.
We wish all the students inspiration and success in their scientific pursuits, as well as a successful presentation of the research results at the conference!
04.11.2024
