On October 22, 2024, a lecture by Narine Maltseva, a practical teacher and director of the publishing house "Nairi" was held for students of the Department of Graphic Design. The topic of conversation within the "Graphic Design" discipline was the theory and practice of book publishing.

The event gathered a large number of students who eagerly joined the discussion about book publishing, creating their own business in this field, challenges and prospects for future professionals.

The director of the publishing house explained the main legal requirements for creating a book publishing business, analyzed the peculiarities of the development of this business during the russian invasion.

The director of the publishing house shared insights on how brands can build long-term loyalty, focusing not only on the functional needs of customers, but also on deep values. It was especially interesting to discuss how these values shape the brand's identity, reflect its mission and influence the decision-making of buyers. According to Narine, the modern consumer chooses not only a product, but also certain principles and beliefs that resonate with his inner world.

Narine Serhiivna devoted considerable attention to highlighting her own rich experience in performing the main steps for starting her own book publishing business. The lecture caused lively discussions among the students and academic staff of the Department.

The meeting took place in a friendly atmosphere and awakened interest in book publishing. At the end, the students and teachers of the Department expressed their sincere thanks to Narine Maltseva for an interesting and useful story.

11.11.2024