With the support of the UK-UKRAINE TWINNING INITIATIVE project, on October 23, 2024, an online lecture by guest professor Pat Walker, head of the BA (Hons) Graphic Design course at the Creative Industries Institute of Sheffield Hallam University (UK), was held on the topic of "Reimagining the Poster" for KNUTD students.
The lecture was attended by students under the educational programs "Graphic Design", "Multimedia Design", "Digital Art" of the first (bachelor's) level of higher education, the EP "Design (by types)" of the second (master's) levels of higher education, postgraduate students majoring in 022 "Design", the ESP "Design", as well as students of other educational programs and teachers of KNUTD.
Sheffield Hallam University is a partner of Kyiv National University of Technologies and Design under the "Twinning" project. The lecture series for KNUTD students from Sheffield Hallam University is coordinated by Roger Bateman, Dean of the Faculty of Art and Design, and Pam Bowman, Lecturer in the Visual Communications Program.
As an expert in graphic design, Pat Walker took a short tour of the history of the development of the poster and its social functions. The main characteristic features of the posters, which the lecturer emphasized, are decoration, promotion, activism and propaganda, informative, persuasive, instructive and coercive.
The importance of compliance of posters with the requirements of modern society and taking into account innovative trends and digital technologies when creating posters was also considered.
Professor Pat Walker gave examples of successful posters and described the main current trends in poster design. In addition, the lecturer shared with the listeners active links to Internet sources, the access to which will give an opportunity to get acquainted with a significant amount of new material devoted to modern posters.
After the lecture, the students and teachers asked questions and received comprehensive answers. The lecture was held in English, which contributed to increasing the competence of foreign language learners. Linguistic support for the event was provided Marko Lebedev, Assistant of the Department of Smart-Economics, KNUTD.
We sincerely thank Professor Pat Walker for an interesting and meaningful lecture, colleagues from the Institute of Creative Industries of Sheffield Hallam University for organizational support!
11.11.2024
