On January 29, 2025, students of the Department of Art and Fashion Design attended a lecture by fashion industry experts – Maria Giulia Prezioso Maramotti, the board member of the world famous Max Mara Fashion Group and Elia Maramotti, Dedimax Product Coordinator, Brand Director of MAX&Co.
The lecture was held with the assistance of KNUTD partners Domus Academy (Italy) as part of the lecture series “Disrupting Patterns Talk”.
Maria Giulia Prezioso Maramotti shared her experience in the fashion industry and spoke about her own career: from early positions to current influential positions. The report, moderated by Ildo Damiano, an Italian journalist and commentator (Vanity Fair in Condè Nast, GQ), fashion and communications expert, stylist and educator, was dedicated to the experience and secrets of their leadership in iconic fashion houses, implementation of innovative strategies for brand promotion in the fashion industry and vision of the future of the fashion world.
Max Mara is a global brand with more than 2300 outlets: the company's own stores, concept boutiques and corners in department stores. The fashion brand is represented in 107 countries. Max Mara employs 5500 people, most of whom work in retail positions.
Maria Giulia started her career at Credit Suisse in London, UK, and in 2008 joined the Max Mara Group team, focusing on retail. After working in Paris and New York as Vice President of US Retail, she returned to Italy and is now Chairman of the Board of Directors of Max Mara Fashion Group.
Elijah started his career in Shanghai and gained experience in digital retail for MAX&Co and Sportmax, as well as audit for Max Mara holding company. Moving to design in 2019, he became the brand director of MAX&Co, and in 2024 was appointed product coordinator for Dedimax.
During her presentation, Maria Giulia Prezioso Maramotti provided the students with valuable information on fashion and luxury creation, offering a unique opportunity to learn the profession directly from leading experts, leaders in the fashion and fashion design industry. As a descendant of the illustrious Maramotti family, Maria Giulia seamlessly embodies and transforms the traditions of the iconic Max Mara brand, deftly guiding its evolution into the digital age while steadfastly honoring its legacy of craftsmanship and sophistication.
The online lecture was attended by teachers and students of the bachelor's and master's degree programs of the Faculty of Design (“Fashion Design”, “Design (by Types)”) and graduate students of the Faculty of Design (“Design”). The lecture was conducted in English in a hybrid format. At the end of the lecture, the students had an opportunity to ask questions and received answers.
This lecture provided students with valuable information about fashion and its functioning, offering a unique opportunity to learn directly from a leading figure in the fashion industry.
We are grateful to Domus Academy, KNUTD’s partner in the CUMULUS Association, for the informative lecture and the opportunity to gain knowledge about modern business strategies in fashion design!
05.02.2025
