On February 27, 2025, at the initiative of the Department of Entrepreneurship and Business, a training seminar “Innovations in Entrepreneurship: Digitalization and the Latest Technologies” was held in a hybrid format for higher education students majoring in D1 “Accounting and Taxation”, D2 “Finance, Banking, Insurance and Stock Market”, D3 “Management” and D5 “Marketing”.
The event aims to deepen students’ knowledge and practical skills in integrating innovative technologies into business activities with a focus on digitalizing business processes, using the latest technologies to optimize management, increase competitiveness and create new opportunities for enterprise development, as well as promoting critical thinking and effective decision-making skills in the context of modern technological changes.
The speaker of the event was Oleh Shvets, Deputy Director of the First Independent Surveyor LLC.
In his speech, Mr. Shvets emphasized the importance of digitalization for modern enterprises. He noted that the latest technologies, such as artificial intelligence, blockchain, Internet resources and machine learning, are significantly changing business processes by automating operations and optimizing management systems. Mr. Shvets also emphasized the need to implement digital strategies to increase competitiveness and develop enterprises in the global and technological environment.
Oleh Shvets paid special attention to the examples of setting up his own business, a company that provides surveying services. He shared how the use of advanced technologies has improved the accuracy and efficiency of measurements and research. In particular, the integration of drones for geodetic surveys and data processing using specialized software can significantly reduce project execution time and improve the quality of results.
Mr. Shvets also spoke about automated systems for order management and resource planning that improve communication with clients and reduce errors. The successful use of such technologies helped to expand the client base and increase business efficiency.
The speaker emphasized the importance of e-commerce and digital marketing for attracting new customers, noting that the online platform for ordering services has improved customer interaction and increased the number of orders. Mr. Shvets also drew attention to cybersecurity issues, emphasizing the importance of protecting customer data and project materials. Summing up, he emphasized that for successful business digitalization, it is necessary not only to understand the potential of new technologies but also to be prepared to meet new challenges that arise during transformation.
This event was an important step in raising awareness of higher education students about innovative technologies that change approaches to entrepreneurship. The workshop provided participants with the opportunity to learn about the latest digital tools and gain practical skills for their implementation in business strategies. The participants discussed the challenges of digitalization and gained new knowledge from a practitioner who shared real-life cases from his own business.
The event became a platform for the development of critical thinking among young professionals, helping them to understand how innovations can improve the efficiency of enterprises and create new opportunities for development. The students gained knowledge that they can apply in their future careers and made an important step towards developing innovative thinking and business skills.
The participants of the training seminar expressed their gratitude to Oleh Shvets for the informative and practice-oriented event, which gave them the opportunity to gain not only theoretical knowledge but also specific tools for application in the real business environment.
05.03.2025
