The lecture by Professor Shmygol Nadiiі of the Warsaw University of Technology was held for applicants to the Faculty of Management and Business Design on March 31, 2025. The topic of the lecture "Modern Marketing Management Strategies" was interesting for students of the specialty D 3 Management, D 5 Marketing, D 2 Finance, Banking, Insurance and Stock Market.

The lecturer, among other things, proved the need to integrate the marketing management subsystem and the general enterprise management system using the marketing management model in the activities of a modern manufacturing enterprise. This will allow us to identify and satisfy the needs and requirements of consumers in a timely, to respond on time to changes in the internal and external environment, increase the enterprise's competitiveness level in the market, and ensure sustainable financial results.

We are sincerely grateful to Ms. Nadiya for an interesting lecture and for motivating students to study professionally oriented disciplines in-depth.

14.04.2025