From April 14 to 16, 2025, the Faculty of Management and Business Design successfully held Career Days "Entrepreneurial Education - an Investment in Your Future". These events have become a platform for a productive dialogue between students and key industry stakeholders, including employers, partners and successful graduates of the faculty.
On the first day of the Career Days, the keynote speaker, a strategic partner of the Faculty of Management and Business Design, Dean of the Faculty of Engineering School of the Kyiv School of Economics, PhD in Engineering, Associate Professor Sergii Ivanеts, who is a leading expert in the field of artificial intelligence, delivered a speech online via the ZOOM platform. In his speech, Mr. Ivanets emphasized the urgent need for modern higher education students to master artificial intelligence technologies, considering it a key competitive advantage in the future labor market. In his informative online presentation, the speaker analyzed in detail the growing role of artificial intelligence integration as a determining factor in achieving professional success in key areas of management, finance, marketing, and entrepreneurship.
Mr. Sergii elaborated on the significant benefits that AI technologies provide to professionals in each of these areas:
- for managers, mastering AI opens up opportunities for deeper data analysis, which helps to make informed strategic decisions. AI tools can automate routine administrative tasks, freeing up time for more important aspects of management, such as team development and strategic planning. Predictive analytics based on AI helps in optimizing resources, forecasting demand, and identifying potential risks, increasing overall management efficiency;
- for finance professionals, AI knowledge is an invaluable tool for complex financial modeling, risk forecasting, and fraud detection. Machine learning algorithms can analyze large amounts of financial data to identify patterns and trends invisible to the human eye. Automation of reporting and data analysis using AI significantly increases the productivity and accuracy of financial transactions.
- for marketing professionals, artificial intelligence provides tools for deep audience segmentation, personalization of marketing campaigns, and optimization of advertising costs. AI-powered systems can analyze consumer behavior in real time, predict their needs, and automatically adapt marketing messages to increase their effectiveness. AI-powered chatbots and virtual assistants improve customer experience and provide round-the-clock support.
- for entrepreneurs, understanding the power of AI is key to innovation and the creation of new products and services. AI technologies can help analyze market niches, predict the success of new ideas, and optimize business processes in the early stages of development. Using AI to automate routine tasks allows entrepreneurs to focus on strategic development and scaling their business.
Thus, Sergii Ivanets clearly conveyed to the students that active mastery of artificial intelligence technologies is not just desirable but a necessary element of their professional training, which opens significant prospects for career growth and successful self-realization in the modern high-tech world.
The second day of the Career Days was marked by a key event - a roundtable discussion held in a hybrid format. The event was attended by key stakeholders and employers, including Ivan Skorokhodov, Marketing Director of Softorg LLC, Seit-Bekir Suleymanov, founder of the Takava Coffee-Buffet coffee shop chain, Amet Lumanov, Director of OKSHINA LLC, Serhii Kopa, Director of Discorb LLC, and Aliona Savchenko, a successful graduate of the faculty and a specialist in working with small business clients at Privatbank JSC.
During the interactive discussion, representatives of the country's leading companies shared with future specialists’ critical information on the current key competencies that are crucial for successful professional activity in today's turbulent environment.
Experts emphasized that in an era of rapid change and uncertainty, not only traditional professional skills but also flexibility of thinking, which allows to quickly adapt to new challenges and changes in market conditions, come to the fore. The importance of critical thinking was emphasized as a necessity for analyzing complex situations, making informed decisions and generating innovative approaches.
Particular attention was paid to the development of communication skills, including effective interpersonal interaction, negotiation skills, and the ability to clearly articulate one's thoughts in oral and written form. In the context of globalization and interdisciplinary cooperation, teamwork and the ability to effectively interact with working groups that differ in composition and goals are becoming increasingly important.
In addition, employers emphasized the need for continuous self-learning and development, as technological advances and changes in the business environment require professionals to continuously update their knowledge and skills. In the context of growing automation and digitalization, digital literacy and the ability to use modern information technologies in professional activities are of particular importance.
The roundtable discussion with stakeholders on the second day of the Career Days not only emphasized the importance of the key competencies outlined but also highlighted the urgent need to deepen cooperation between higher education institutions and the business sector in this difficult period for Ukraine. The participants of the roundtable unanimously agreed that only joint efforts can ensure the training of highly qualified specialists capable of operating effectively and contributing to the country's economic recovery.
The event went far beyond the traditional format, transforming into a multifaceted platform for:
- Transfer of empirical knowledge: CEOs of leading companies not only shared their companies' success stories but also revealed valuable lessons and practical cases gained in the process of managing business in the face of military realities and economic instability.
- Formation of professional identity: The students had a unique opportunity to get acquainted with various career trajectories and specifics of work in different industries, which helped them to crystallize their own professional interests and ambitions more clearly.
- Developing a network of professional contacts: The event created a favorable environment for establishing primary professional contacts between students and business representatives, which is critical for their future employment and career growth.
The roundtable resulted in a clear understanding that success in today's business environment is determined not only by fundamental knowledge but also by developed soft skills, adaptability, critical thinking, and continuous professional growth. The insights gained have become a valuable guide for applicants in the process of forming their own professional development trajectory.
On the final day of the Career Days, the Faculty of Management and Business Design hosted a key session, the Success Dialogue. This event has become an effective platform for productive interaction between talented students and successful graduates of the faculty. An active exchange of knowledge, practical recommendations and valuable professional insights took place in an atmosphere of open dialogue. We would like to express our deep gratitude to the graduates Andrii Serputko, Hlib Bilotserkivskyi, Mykola Penkovskyi and Veronika Serheieva for their support and willingness to share their professional experience. The stories of the graduates' professional development have become a significant motivational factor, helping to strengthen the applicants' faith in their own strength and opening prospects for successful career realization.
The Career Days “Entrepreneurial Education - Investment in Your Own Future” held at the Faculty of Management and Business Design on April 14-16, 2025, proved to be an important platform for integrating students into the professional environment. The event provided specific employment opportunities through the presentation of current vacancies from employer companies that participated in the event. The created platform for direct interaction between students, potential employers, industry partners and successful graduates contributed not only to obtaining valuable information on current labor market requirements and key professional competencies, but also to familiarizing themselves with real employment offers. The Career Days have become a significant step in establishing professional contacts between future professionals and companies interested in attracting qualified young people, emphasizing the strategic importance of cooperation between higher education institutions and the business sector in the context of training competitive graduates and their successful employment in the modern labor market.
25.04.2025
