In an increasingly interconnected and image-conscious society, the art of impression management has evolved beyond mere social courtesy into a complex psychological and strategic process. At the heart of this phenomenon is the concept of image as a form of self-presentation designed to shape perceptions and influence social interactions. Essentially, image as an art of impression management involves a multifaceted interplay of psychological processes, strategic techniques, and social consequences. Understanding these elements reveals that impression management is not merely a superficial facade but a sophisticated form of self-regulation, shaped by emotional control and deliberate strategic choices.

On May 21, 2025, Olha Vavulova, Master of Psychology and practicing psychologist, conducted a master class “Image as an Art of Managing Impression”. The event was organized by the Department of Professional Education in Technology and Design. The training aimed to explore the multifaceted nature of image as a tool for impression management, focusing on the psychological mechanisms behind image creation. Participants learned the key features of crafting a positive image and developed skills for effective self-presentation.

Olha noted that effective self-presentation not only influences how others perceive us, but also directly impacts our opportunities for growth and success. Cultivating a positive image requires understanding and mastering various aspects of communication, appearance, and behavior. By developing these elements, individuals can enhance their credibility, build trust, and open the door to new possibilities. The psychologist emphasized the importance of creating a strong personal image, identified the key skills essential for effective self-presentation, and shared strategies for developing these skills to achieve both personal and professional success.

During the training, students had the opportunity to gain deeper self-awareness and received practical tools for creating a positive image through effective self-presentation. They developed essential skills such as clear communication, confident body language, and appropriate appearance. By actively practicing these techniques and seeking opportunities for growth, individuals can enhance their ability to influence others and take advantage of new opportunities. Ultimately, mastery of self-presentation plays a key role in building a compelling personal brand that resonates across both social and professional spheres, paving the way for long-term success.

Thanks to the practical format of the lesson, the students not only gained valuable knowledge but also had the opportunity to apply it immediately, making the learning process as effective as possible.

We sincerely thank Olha Vavulova for her cooperation, effective tools for our own psycho-emotional support and effective future professional activities!

Everything will be Ukraine!

25.05.2025