On September 25, 2025, a public lecture by Anna Kuzmenko, a graduate of the Faculty of Design at Kyiv National University of Technologies and Design, designer of the LeCri fashion brand, entitled “Ways of Fashion Brand Development” was held at Kyiv National University of Technologies and Design. The lecture was held within the framework of the course “Brand Design Concepts” and was intended for students of the EPs “Fashion Design”, “Graphic Design”, “Multimedia Design” and others.

During the lecture, Anna, who has many years of experience in promoting her own brand on the Ukrainian fashion market, shared her professional journey – from the training stage to presenting her own designs to a wide audience. Drawing on numerous examples of well-established brands, she gave students the opportunity to explore the specifics of building and presenting a personal brand across various areas of design.

The lecturer paid special attention to the role of a creative, well-planned startup as a powerful tool for showcasing the achievements of a young brand – something within reach of talented youth even while they are still mastering their profession and learning the basics of brand positioning in today’s domestic market.

30.09.2025