The Faculty of Design of the Kyiv National University of Technologies and Design traditionally takes an active part in the Ukrainian Design and Innovations Week, organizing its own events that expand the horizons of modern design thinking.

On October 1, 2025, within the framework of the Week of Design at KNUTD, a lecture by Olga Yezhova, Doctor of Pedagogical Sciences, Professor of the Department of Graphic Design at KNUTD, was held on the topic "Reflection of Dynamics and Movement in Graphic Design: Means of Creating Visual Illusion".

The event brought together over 100 participants - lecturers and students of KNUTD, as well as participants of the Ukrainian Design and Innovation Week, representatives of other higher education institutions of Ukraine. The online format did not prevent creating an atmosphere of live communication, discussions, and creative inspiration.

During the lecture, the audience had the opportunity to learn how in graphic design a static image can visually convey dynamics and movement. Professor Olga Yezhova revealed the techniques by which designers achieve the effect of visual dynamics - from blurring contours and using high-speed shapes to sequential images that create the illusion of movement.

The part of the lecture devoted to optical illusions of motion in static images - visual effects that make the eye "see" movement where there is none - was particularly captivating. This topic became a reason for lively discussions and an example of how design can interact with human perception.

Such events inspire, form professional connections, and open new horizons for creativity.

07.10.2025