The Department of Art and Fashion Design continues a series of public lectures by practicing designers related to the study of various aspects of brand projecting in modern design. The professional experience and theoretical information of practicing designers in the context of mastering the course “Brand Projects Concepts” have become useful for students majoring in “Design”, as well as for students of other educational programs of the University. The lectures are organized by Nataliia Chuprina, Doctor of Study of Arts, Professor, Guarantor of the “Graphic Design” educational program, Head of the Department of Art and Fashion Design.
On October 16, 2025, a lecture was held by the brand manager of the fashion clothing brand “FlowTouch” Yuliia Danylko, a graduate of the Department of Art and Fashion Design, on the topic “Internal processes of brand development: from sketch to sales launch”. The lecturer provided comprehensive information on the planning, development, and implementation of design projects, as well as on the principles of interaction between designers and specialists in marketing, PR, and brand advertising. This collaboration ensures the creation of high-quality, popular, and socially relevant projects. This information aroused keen interest among students of the educational programs “Fashion Design”, “Costume Design”, “Graphic Design” and “Multimedia Design”, who actively discussed the practical nuances of developing design projects.
The public lecture of Oleksii Kraievskyi, designer, training manager of Seldiko, a division of LVMH Parfums & Cosmetics Ukraine, fashion historian, and graduate of the Department, also aroused undoubted interest among the listeners. The information he shared with students of the “Design” program, as well as with undergraduate and postgraduate students of the University, focused on the evolution, image formation, and development of customer trust in well-known premium brands across various areas of design. His insights were received with enthusiasm and inspired students to consider applying these principles in building their own brands and shaping their future professional careers.
The Faculty of Design aims to continue its cooperation with renowned designers across various fields of design, as their experience and professional achievements are valuable for higher professional education.
The Faculty expresses sincere gratitude to Yuliia Danylko and Oleksii Kraievskyi for providing valuable and up-to-date knowledge in the field of design.
12.11.2025
