On April 29, 2026, an interactive quest “The Mystery of the Missing Diploma. Marketers are Leading the Investigation” was held for students of the D5 Marketing specialty. The event became a vivid example of how modern educational formats can combine learning, practical training, team interaction and the development of professional thinking of future specialists.
The quest was organized within the framework of Marketing Week and was practice-oriented in nature. Its main idea was to show students marketing not only as an academic discipline, but as a dynamic field that requires attentiveness, logic, analytical thinking, creativity and the ability to work in a team. According to the plot of the quest, the participants had to solve the case of the “missing diploma”. To do this, they gradually collected evidence, performed tasks, analyzed marketing situations, discussed solution options, and demonstrated the skills needed by future marketers. This format allowed students to not just reproduce knowledge, but to apply it in non-standard conditions.
The event program consisted of two content blocks. The first block was dedicated to the visual identity of global brands. Teams identified well-known trademarks by individual elements of logos, corporate colors, symbols, and visual cues. These tasks helped students test their own observation, reaction speed, and ability to recognize a brand by its key visual features. The second block involved deeper analytical work. Participants explored marketing strategies of well-known brands, examples of non-standard communication solutions, and promotion tools. In particular, students analyzed the features of the marketing approaches of Red Bull, Victoria’s Secret, Chupa Chups, and also considered the principles of strategic advertising placement in the capital’s subway. This stage required not only knowledge of marketing facts, but also the ability to think critically, distinguish real promotion tools from myths, and understand the logic of brand communication with consumers. The culmination of the quest was the combination of all the collected evidence into one large puzzle. Thanks to coordinated teamwork, the participants were able to find the “kidnapper” and reveal the main idea of the event: successful marketing is impossible without a combination of analytics, creativity, attention to detail, and team interaction.
The importance of such events lies in the fact that they contribute to the formation of students’ professional qualities. In the process of participating in the quest, students developed communication skills, the ability to argue their own opinion, work in a team, quickly analyze information, and make decisions. These are the competencies that are necessary for a modern specialist in the field of marketing.
The Department of Marketing of the KNUTD and its scientific and pedagogical staff play a special role in the training and professional development of students. The teachers of the department create an educational environment in which students have the opportunity not only to master theoretical knowledge, but also to apply it in practice through interactive classes, creative projects, practice-oriented tasks and team activities. It is such support that contributes to the development of initiative, responsibility, creativity and professional confidence of future marketers.
The quest "The Mystery of the Missing Diploma. Marketers are Investigating" once again proved that students of the D5 Marketing specialty of the KNUTD are active, creative and motivated students who strive to develop in the profession and are ready to apply the acquired knowledge in real and non-standard situations.
The idea, scenario and general organization of the event was developed by Liliya BILA, a 3rd year higher education student of group BMR-1-23. In implementing the quest, she was assisted by higher education students of the same group: Ksenia TVERITINOVA, Alina MARCHENKO, Daniil NEVGADOVSKYY and Andriy SYNCHUK. The event was prepared during the internship under the guidance of the NPP of the marketing department. Thanks to the initiative, responsibility, creative approach and coordinated teamwork of the organizers, the quest was held in a friendly, active and emotionally charged atmosphere. The students managed to create a format in which the participants felt like real marketers-investigators, and the quest itself became a successfully tested example of a student initiative supported by the marketing department of KNUTD.
The Department of Marketing is proud of its higher education graduates who demonstrate creativity, professional interest, and a desire to develop in the field of modern marketing!
30.04.2026
