The 4th All-Ukrainian scientific conference of young scientists and students "Actual problems and prospects of development of marketing management" was held on the 4th of November, 2016.  It was organized by the Department of Economic Cybernetics and Marketing of Kiev National University of Technology and Design together with the All-Ukrainian public organization "Ukrainian Association of Marketing", Khmelnytsky national University and Central Ukrainian national technical University, Kropyvnytskyi.

The following issues were discussed at the conference: professional standards and qualifications for marketers, questions of marketing in the higher education and management of the national economy, its new trends and prospects, the need for changes in the innovation and marketing systems industry in Ukraine. The participants had the opportunity to listen to interesting presentations about the usage of the new marketing information and communication technologies. They also could discuss the main issues on the problem of assessing the effectiveness of marketing activities.

The conference was attended  by teachers and students from 13 universities: National Technical University of Ukraine "Kyiv Polytechnic Institute named after Igor Sikorsky", Kyiv National University of Trade and Economics, Ivano-Frankivsk National Technical Oil and Gas University, the American University of Culture and Education  (Republic of Lebanon), Khmelnytsky National University, National Mining University (Dnepro), Uzhhorod National University, Lutsk National Technical University, Odessa National Academy of Food Technologies, Odessa National University, Odessa National Maritime University named after Mechnikov, the Central National Technical University (Kropyvnytskyi), Kiev National University named after Taras Shevchenko, as well as the Research Centre "Kirovogradagropromproduktivnist".

During the conference there were an open dialogue and active discussion of topical issues about the prospects of marketing management development  at the enterprises of  Ukraine. All interested persons who did not take part in the event have the opportunity to read the conference theses at the KNUTD library.

06.11.2016