With the appeal "Marketer's Day is the start of your professional journey!", the celebration of "Marketer's Week" was started by O.S. Yevseitseva, PhD in Economics, Associate Professor of the Department of Marketing and Communication Design, within the walls of Kyiv National University of Technologies and Design. As part of the event, on November 4, the grand opening of the exhibition of creative student works "Student Code 075" was held. The event gathered talented young people majoring in Marketing, who presented their own projects, illustrations, logos that combine creativity, modern marketing ideas and innovative approaches to solving business problems.
The exhibition featured design projects, multimedia presentations, medals, cups, diplomas, as well as drawings and graphic works of students that reflect their sports achievements, emotions from competitions and the desire to win. Among the exhibits, one could see the awards that the students won at all-Ukrainian and international competitions in dance, women's football and other sports. Each award was accompanied by a description of the history of its acquisition and a comment from the athlete, giving the exhibition a special atmosphere of personal victories and challenges. The exhibition also featured drawings and illustrations created by students during the war. The works are made in different styles – from graphics to watercolors – and convey emotions related to the pain and sadness that rages in each of them after February 24, 2022. Each exhibit demonstrated not only students' creativity, understanding of the basics of marketing strategies, but also their personal abilities, skills and awards, which they proudly kept while moving from the occupied territories.
Visitors to the exhibition, namely the Vice-Rector for Digital Transformation, Doctor of Technical Sciences, Prof. V.V. Statsenko, Dean of the Faculty of Management and Business Design, Doctor of Economic Sciences, Associate Professor M.S. Shkoda, head of the Department of Entrepreneurship and Business, Doctor of Economic Sciences, Prof. T.E. Belyalov were able to evaluate the projects and vote for the best student logo design of the "Marketing" specialty. This logo was developed by Andriy Sinchuk, a 2nd-year student majoring in Marketing, a member of the scientific club "Student Marketing Club "M-Team". In the process of work, he combined modern design trends, reflecting an innovative approach to business communications. The logo uses bright red colors, minimalist shapes and symbols, which, according to the developer, emphasize the reliability and openness of marketing. Design work became part of an educational program aimed at developing practical skills and creativity among young professionals. This project became a great opportunity for students to experience a real business process and contribute to the development of the Ukrainian marketing industry.
Under the leadership of Ksenia Samoilenko, a 3rd-year student majoring in Marketing, all participants of the scientific club conducted research and compiled a consumer profile of educational services in the specialty 075 Marketing. The club members presented their results at the event, which caused a lively discussion and sincere emotions.
H.M. Kvita, PhD in Economics, Associate Professor of the Department of Marketing and Communication Design, offered a retrospective analysis of poster advertising of the 20th century, namely from the 20s to the 80s of the era of socialist realism (social realism). All the presented advertising posters are from the family's private collection, collected by several generations of the Kvita family and is one of the most outstanding examples of poster art; they are original and carry artistic, historical value and are marketing tools of the time. The exhibition shows how artists of that time used bright colors, dynamic forms and clear, emotionally charged images to convey ideas of socialism, work, unity of the people and achievements in industry, science and agriculture. The visitors were able to see posters that encouraged labor achievements, popularized the achievements of the time, and depicted the new life in the village. Particularly interesting for viewers is a series of posters from the 1930s, dedicated to collectivization, and a selection of works from the 1960s – the "thaw" period, when socialist realism began to combine with elements of abstractionism.
The audience noted with great admiration the poster entitled "No war" created by a Lithuanian artist in the 1970s. The work is distinguished by deep emotional impact and symbolism, which does not leave the viewer indifferent. The poster depicts a child with an expression of despair and tears, serving as a powerful reminder of the devastating effects of war on innocent lives. The laconic and straightforward appeal "No War" emphasizes the desire for peace and security for future generations, which was especially relevant in the context of the political climate of the time.
The culmination of the event was a master class by the students on preparing homemade pastries, where everyone could try and enjoy the culinary skills of baking waffles.
The event "Student Code 075" emphasized the importance of developing creative thinking and professional skills in marketing. This is a great opportunity for students to show their abilities, exchange ideas and gain valuable experience that will be a solid foundation for their further studies and careers, as well as having a good time.
We thank all the participants and organizers of the exhibition for the incredible atmosphere and creative ideas! We hope that such events will become a good tradition of the University.
12.11.2024
