On September 19, 2025, as part of the meeting of the scientific circle "Student Marketing Club "M-Team"", a presentation of the leading Ukrainian company Digital Agency iWeb on the topic "Contextual advertising: your profession of the future" was held.

The purpose of the event was to familiarize higher education applicants with current trends in the field of contextual advertising, its tools, algorithms for working with advertising campaigns, as well as with opportunities for professional development and career growth in the field of digital marketing.

The meeting was attended by Vasyl Kravchuk, owner of Digital Agency iWeb, and Oleksandr Karpov, head of sales. Their presence testified to the importance of partnership between the university and business in the process of training competitive specialists capable of operating effectively in the digital economy.

During his speech, Vasyl Kravchuk presented the activities of the agency, which has been implementing comprehensive marketing solutions for leading Ukrainian brands and foreign companies for over ten years. Among the main areas of activity of iWeb, Google advertising setup, creation of turnkey online stores, development of mobile applications, chatbots, as well as integration of CRM systems. During this period, the agency has gained a high reputation as a reliable partner in the digital services market.

The main speaker of the event was Olga Shalashna, a Project Manager in contextual advertising with eight years of work experience and teaching experience. She shared practical cases, demonstrated algorithms for effectively setting up advertising campaigns, methods of data analysis and budget optimization, focusing on analytical thinking and the ability to work with digital tools.

The lively discussion, the activity of the participants of the scientific circle and a large number of questions indicated a high level of interest of young people in the formation of digital competencies necessary for successful professional implementation in the field of marketing.

The organizational support of the event was provided by the scientific leader of the circle, Olena Ievseitseva. Representatives of the Digital Agency iWeb expressed sincere gratitude to Olena Ievseitseva for professional cooperation, support for the initiatives of the Department of Marketing and the creation of a comfortable educational environment that promotes dialogue between the academic community and business.

Holding such meetings contributes to the deepening of partnership relations between KNUTD and representatives of the labor market, improving the quality of practical training of higher education students, and also expands their opportunities in the field of employment.

The event became an important element in the formation of a modern worldview of future marketers and an incentive for further professional development in the field of digital marketing.

The Department of Marketing is sincerely grateful to the Digital Agency iWeb for its openness to cooperation, meaningful presentation, professional experience and valuable advice for education students.

20.09.2025