On October 9, 2025, participants of the M-Team Student Marketing Club scientific group joined an extremely interesting event, an online excursion to Coca-Cola HBC Ukraine, which was held with the support of the Union of Advertisers of Ukraine.
The event was a great opportunity for marketing students to deepen their knowledge about the activities of the global brand, learn more about modern approaches to communication, corporate culture and social responsibility of the company.
The main guide to the world of the legendary brand was Volodymyr Kulikov, a leading specialist in the company's public relations department. His fascinating story allowed participants to look behind the scenes of production, learn about the features of the product range, logistics, quality standards and environmental responsibility of Coca-Cola HBC Ukraine. Special emphasis was placed on the company's values, corporate culture and ethical standards of interaction in the team, which aroused sincere interest among marketing students.
An equally bright element of the meeting was the speech of Victoria Zakharchuk, a representative of the company's HR department. She shared stories from corporate life, talked about career opportunities for young specialists, and emphasized the importance of personal development and team spirit. Her energy, sense of humor and practical advice created a warm atmosphere of communication.
The event ended with an interactive conversation, during which participants asked questions, shared impressions and received gifts for the most interesting comments.
The online excursion became a real inspiration for KNUTD marketing students, who noted the high level of organization, openness of the company representatives and a motivational charge that will help them in their future professional activities.
The Department of Marketing is sincerely grateful to the Chairman of the Union of Advertisers of Ukraine Yevgeny Romat and representatives of Coca-Cola HBC Ukraine for the opportunity to join such an informative and inspiring event!
10.10.2025
