On February 26, 2026, a meeting of the student scientific group "Student Marketing Club M-Team" was held. The meeting was dedicated to the active preparation of students majoring in "Marketing" for participation in the 20th Ukrainian Student Advertising Festival. Within the framework of the group's work, the participants discussed the requirements for competitive projects, the features of forming strategic decisions and developing creative concepts that meet the modern challenges of the advertising industry.

A particularly valuable part of the meeting was the participation of students in a webinar held by the Organizing Committee of the Festival together with the General Partner - KFC Ukraine and the Strategic Partner - IDS Ukraine. The webinar speaker was Yevheniy Myronyuk, co-founder and strategy director of the Brain Tank marketing group (Kyiv). The topic of the master class: “Creative is hard work!” turned out to be extremely relevant for future specialists in the field of marketing and advertising. The speaker’s speech was vivid and at the same time deeply argued from a scientific point of view. A high level of professionalism was combined with thorough theoretical training, which allowed the participants to receive valuable practical recommendations on creating effective creative solutions. Students will be able to use the knowledge gained both in the process of preparing competitive works for the festival and in their future professional activities.

During the meeting, the members of the group had the opportunity to communicate with representatives of the festival jury, ask questions about the evaluation criteria, requirements for competitive materials and the features of forming strong competitive cases. This format of a live professional dialogue contributed to a better understanding of the expectations of the expert community and an increase in the level of preparation of student projects.

26.02.2026