The Department of Marketing was founded on February 14, 2000.

In different years, the Department was headed by the following scientists: Doctor of Economic Sciences, Professor Olena Laburtseva (2000-2015); Doctor of Economic Sciences, Professor Olha Chubukova (2015-2020); Doctor of Economic Sciences, Professor Yulia Kostynets (2020-2012), PhD in Economic, Associate Professor Ihor Ponomarenko (2022-2023).

Since 2023, the Head of the Department is Olena Ievseitseva, PhD in Economic? Associate Professor, Member of the Union of Advertisers of Ukraine.

In today's world, the success of business activities depends primarily on understanding market requirements, consumer requests and preferences, the ability to form sustainable demand for goods or services and ensure their competitiveness. Solving these difficult tasks is possible only with the presence of special knowledge in marketing because marketing is the science of how to make a profit by satisfying the needs of consumers. The Department's mission is to train and produce professionals who are focused on meeting the real needs of the business environment. During the course of training, future marketers prepare for the qualified performance of the following tasks:

• market research, demand measurement and forecasting, identification of consumer needs;
• formation of a long-term marketing strategy of the enterprise;
• determination of the level of quality of goods and services required by consumers, formation of a product range in accordance with the structure of demand;
• setting prices that are attractive to buyers and profitable for the company;
• organization of distribution policy and cooperation with resellers;
• organization of advertising activities, promotions, exhibitions, fairs.

No specialty requires such comprehensive knowledge as marketing. Today's marketing specialist must have a range of knowledge:

• from mathematical methods of justifying optimal solutions to subtleties of consumer psychology;
• from the latest computer information technologies to awareness of fashion and design trends.

Graduates of the Department of Marketing and Communication Design receive professional education with a significant practical emphasis in combination with the personal development of students, which provides the opportunity for successful employment in management, education, business and other fields, at the following positions:

• media buyer
• head of the marketing department
• director of advertising/head of the advertising department
• assistant sales manager
• business analyst
• chief marketer
• marketing project manager
• product manager
• supervisor
• advertising manager
• influence marketer
• SEO specialist
• Internet marketer
• marketer
• copywriter
• marketing manager
• brand manager
• lead generation manager
• SMM manager
• targetologist
• content marketer / content manager
• promoter

The training of professionals in marketing for various branches of the economy of Ukraine is carried out by highly qualified scientific and pedagogical employees of the Department of Marketing and Communication Design, including: 3 doctors of economic sciences, professors; 4 candidates of economic sciences, associate professors, 1 assistant.

Scientific and pedagogical team of the

Department of Marketing and Communication Design

The professional level of scientific and pedagogical staff of the Department is confirmed by scientific degrees, academic titles, internships in Ukrainian and foreign institutions, and participation in grant activities.

Scientific and pedagogical staff of the Department of Marketing and Communication Design are members of the Ukrainian Marketing Association, the Union of Advertisers of Ukraine, they speak English, which is confirmed by the relevant certificates.

In recent years, specialists of the Department have participated in more than 100 international, all-Ukrainian, regional, inter-university and other scientific conferences, where they shared their experience in solving the problems of modern market entities using innovative marketing principles.

Scientific articles by experts of the Department of Marketing and Communication Design are published in the leading economic journals of Ukraine and foreign publications that are included in the international databases Scopus & Web of Sciences.

Scientific and pedagogical workers of the Department are authors and co-authors of textbooks, study guides and monographs.

The Department of Marketing and Communication Design trains highly qualified specialists who are in demand on the labor market:

SPECIALTY D5 MARKETING

first (bachelor’s) level of higher education:

educational and professional programs

"Marketing" and "Digital Marketing"

second (master's) level of higher education:

educational and professional program "Communication Marketing"

third (doctor of philosophy (PhD) level of higher education:

educational and scientific program "Marketing"

The prestige of the specialty lies in the fact that a marketer is one of the most important experts in any modern business. The commercial success of the enterprise depends on his work. The marketer is responsible for the key directions of the company's development: studying the market and consumers, identifying market niches, developing new products and services, bringing goods to the market, managing the life cycle of goods and services.

Since 2022, the Department has started enrolling students for the educational and professional program "Digital Marketing". The rapid digitization of society has led to an urgent need for marketing specialists who have the skills to use the tools of Internet marketing, understand the problems of effective assimilation of technological means of marketing and ICT, as evidenced by the numerous vacancies for the positions of Internet marketers.

The uniqueness of all educational and professional programs lies in the fact that educational and professional programs are not limited to knowledge of classical marketing, the academic staff of the Department, when developing and teaching marketing disciplines, emphasize their innovative component: Internet marketing, SMM marketing, content-marketing, neuromarketing, and other new areas of marketing development.

Improving the content and forms of the educational process at the Department of Marketing and Communication Design brings students' education closer to the requirements of the labor market, and direct participation in the training of future graduates by our partner companies provides students with invaluable practical experience, employment opportunities, and confidence in making the right choice.

The Department of Marketing and Communication Design provides professional teaching of the following courses:

"Marketing"

"Marketing research"

"Consumer behavior management"

"Psychology of advertising"

"Media marketing"

"Digital marketing and e-commerce"

"Marketing of an industrial enterprise"

"Marketing of services"

"International marketing"

"Marketing product policy"

"Marketing pricing"

"Logistics"

"Marketing policy of distribution"

"Marketing communications"

"CRM systems in business"

"Forecasting market conditions and risks"

"Business analytics"

"Strategic marketing"

"Commercial activity of intermediary enterprises"

"Brand and brand-oriented management"

"Marketing and advertising management"

"Social network marketing"

All the courses contain high-quality educational and methodological support that is placed in the modular environment of the educational process of KNUTD. The Department effectively uses innovative methods of doing courses in the educational process.

The international partners of the Department of Marketing and Communication Design are universities in Europe, on the basis of which the academic staff of the Department undergo internships. As part of the "Erasmus+" program, scientific and pedagogical workers conduct a series of lectures for students of European educational institutions. Thanks to these fruitful relations, students of the Department of Marketing and Communication Design have the opportunity to improve their professional competencies in European educational institutions.

The competitive advantages of training marketing specialists lie in the fact that we provide not only thorough fundamental, basic professional theoretical training, but also high-quality practical-oriented training aimed at the development of promising professional competencies of marketers.

The material and technical base of the Department of Marketing and Communication Design offers all the conditions for providing the most modern knowledge and skills in the application of marketing tools in practical activities in accordance with the real needs of the market. In the educational process at the Department of Marketing and Communication Design, specialized offices equipped with computer equipment are used.

Under the guidance of the academic staff, winners of the Department of Marketing and Communication Design actively participate in research work, become winners and prize-winners of the All-Ukrainian Marketing Olympiad, the All-Ukrainian Thesis Competition, the All-Ukrainian Student Research Papers Competition, the All-Ukrainian Student Festival of Advertising, and other competitions and advertising festivals for higher education seekers.

Since 2004, the student group "Student Marketing Club "M-Team" has been operating at the Department. The main events in which the “Student Marketing Club "M-Team" takes an active part are:

UKRAINIAN STUDENT ADVERTISING FESTIVAL

This is an authoritative complex project aimed at the development of young people, their professional growth, the formation of mechanisms of interaction in marketing and advertising and modern market needs. An important component of each festival is a rich program of master classes and round tables held for young people by gurus of domestic advertising. Their main emphasis is on the practical and creative component of advertising skills. For novice advertisers, this is a unique opportunity to directly communicate and learn from the most successful representatives of the industry. During the years of the existence of the USAF, members of the M-TEAM SMC have repeatedly been winners in various nominations.

NATIONAL FESTIVAL OF SOCIAL ADVERTISING

The main goals of the festival are to increase the role of social advertising in solving social problems, create favorable conditions for the development of social advertising, attract and stimulate masters of advertising art, and draw the attention of the general public and state institutions to the problem of the development of domestic social advertising. Club members were multiple winners of the NFSA.

ADVERTISING FIELD

"Advertising Polygon" is a creative competition of teams of young advertisers, which consists in developing an advertising campaign on a topic set by the advertiser within a limited period of time. The features of this creative battle are the maximum approach to situations in practical advertising activity: tight deadlines, the presence of several real tasks, and competition with other teams-"agencies". The students of our group have been awarded many times.

ALL-UKRAINIAN SCIENTIFIC AND PRACTICAL CONFERENCE OF STUDENTS AND YOUNG SCIENTISTS "MAJESTY OF MARKETING"

For many years, members of the "M-TEAM" SMC have been participating in the all-Ukrainian scientific and practical conference of students and young scientists "Majesty of Marketing", which is held at the National Mining University, Dnipro city. Thanks to such meetings, skills and abilities are enriched, marketing and life experience is added to young marketing specialists. The working language of the conference is exclusively English. Our students were awarded certificates "For the best report on marketing problems", "For the originality of the researched topic". All scientific works are printed in the collection of abstracts of the conference and have practical significance. The management of the National Mining University of Dnipro has repeatedly expressed its gratitude to KNUTD and the Department of Marketing and Communication Design for the high level of training and education of young specialists.

Celebration of Marketer's Day at KNUTD

We provide training of specialists who have a broad outlook and are highly qualified in their future professional activities!