Address: 2 Mala Shyianovska (Nemyrovych-Danchenko) Str., Kyiv, 01011, Educational building 4, Room 4–0610
Telephone: +38044-256-21-00
e-mail: kmkd@knutd.edu.ua
Address: 2 Mala Shyianovska (Nemyrovych-Danchenko) Str., Kyiv, 01011, Educational building 4, Room 4–0610
Telephone: +38044-256-21-00
e-mail: kmkd@knutd.edu.ua
Taking into account the growing social and economic need to train highly qualified specialists who are able to act effectively in a fierce market competition, creatively apply modern marketing tools, develop innovative business solutions and contribute to the sustainable development of society, the Department of Marketing was founded at the Kyiv National University of Technologies and Design on February 14, 2000. Its creation was an important step in building the educational and scientific potential of the university, designed to integrate fundamental knowledge with the practical needs of business and to help form a new generation of marketing professionals.
Over the years, the department has been headed by highly qualified specialists who have made a significant contribution to the development of educational and scientific activities, namely:
Olena Laburtseva, Doctor of Science in Economics, Professor (2000-2015);
Olga Chubukova, Doctor of Science in Economics, Professor (2015-2020);
Yuliia Kostynets, Doctor of Science in Economics, Associate Professor (2020-2021);
Ihor Ponomarenko, Candidate of Science in Economics, Associate Professor (2022-2023).
Since 2023, the department has been headed by Olena Ievseitseva, Candidate of Science in Economics, Associate Professor, member of the Ukrainian Association of Marketing and the Ukrainian Advertising Association.
Today, the Department of Marketing is a part of the Faculty of Economics and Management and holds a leading position among the university's educational and research units, providing training of competitive specialists and development of scientific research. Since 2000, the Department of Marketing of the Kyiv National University of Technologies and Design has been a collective member of the Ukrainian Association of Marketing (UMA).
The mission of the Department of Marketing is to train highly qualified, creative and socially responsible professionals capable of ensuring sustainable development of business, science and society through effective use of modern marketing tools, analytics and innovative communications.
The department realizes its mission by:
Graduates of the speciality D5 "Marketing" successfully realize themselves in various professional fields, demonstrating high competitiveness in the Ukrainian and international labor markets.
In the field of marketing: they work as marketing specialists, marketing managers, brand managers, product managers, department heads, or marketing directors. They are involved in developing marketing strategies for the development of companies, forming assortment policies, managing brands, and studying consumer behavior.
In the field of advertising and communications: they hold positions of advertising managers, marketing communications specialists, SMM managers, copywriters, content creators, PR specialists, and influence marketers. They promote brands, organize advertising campaigns, and develop corporate communications.
In the field of digital technologies: they work as Internet marketers, SEO specialists, content marketers/content managers, targeting specialists, and media buyers. Their activities are aimed at effectively promoting companies in the digital environment and social media.
In the field of project management: they hold the positions of marketing project managers, sales team supervisors, and lead generation managers. They coordinate the work of teams, are responsible for implementing marketing programs and achieving the strategic goals of companies.
In the field of business analytics: they work as business analysts, market researchers, and specialists in evaluating the effectiveness of marketing and advertising campaigns. They help companies make informed management decisions based on data.
The Department of Marketing accepts and trains applicants for higher education in
FIELDS OF KNOWLEDGE:
D "BUSINESS, ADMINISTRATION AND LAW"
SPECIALITY: D5 "MARKETING"
IN THE FOLLOWING EDUCATIONAL PROGRAMS:
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first (Bachelor's) level of higher education:
educational and professional program "Marketing"
educational and professional program "Digital Marketing"
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second (Master's) level of higher education:
educational and professional program "Communication Marketing"
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third (Doctor of Philosophy (PhD) level of higher education:
educational and scientific program "Marketing"
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FIELD OF KNOWLEDGE: D "BUSINESS, ADMINISTRATION AND LAW"
SPECIALITY: D5 "MARKETING"
FIRST (BACHELOR'S) LEVEL OF HIGHER EDUCATION
EDUCATIONAL AND PROFESSIONAL PROGRAM "MARKETING"
The purpose of the educational program is to train competitive marketing specialists who are able to carry out professional activities in the analysis of market processes, demand generation, development and implementation of effective strategies for promoting goods and services, making informed management decisions in a dynamic environment based on modern theoretical knowledge, developed analytical, critical and creative skills, as well as practical competencies formed by involving students in solving applied problems in the field of marketing.
The educational and professional program has an applied nature and is aimed at mastering the relevant theoretical and practical aspects of modern marketing, which creates the basis for further professional development and continuing education. The program is focused on the development of analytical, strategic and creative thinking, as well as the formation of professional skills by involving students in working with real cases, applied projects and partnership initiatives with representatives of the business environment.
The program develops the prospects for participation in international projects and international academic mobility programs for all participants in the educational process on the basis of agreements with partner universities: The Republic of Poland, the Czech Republic, the Republic of Estonia, the Republic of Italy, and the Republic of Azerbaijan. The program is implemented in an active research environment, and is also mobile under the Double Diploma program with the Academy of Higher School of Business (Republic of Poland)
EDUCATIONAL COMPONENTS THAT FORM PROFESSIONAL COMPETENCIES: Introduction to the Speciality, Information Technologies in Marketing, Marketing, Marketing of Services, International Marketing, Consumer Behavior Management, Marketing Research, Economic and Mathematical Methods and Models, Psychology of Advertising, Industrial Marketing, Information Technologies for Digital Content Creation, Marketing Product Policy, Marketing Pricing, Marketing Distribution Policy, Marketing Communications, Forecasting Market Conditions and Risks.
FIELD OF KNOWLEDGE: D "BUSINESS, ADMINISTRATION AND LAW"
SPECIALITY: D5 "MARKETING"
FIRST (BACHELOR'S) LEVEL OF HIGHER EDUCATION
EDUCATIONAL AND PROFESSIONAL PROGRAM "DIGITAL MARKETING"
The purpose of the educational program is to train highly qualified specialists who are able to carry out professional activities in the field of marketing, taking into account modern digital tools and technologies, analyze consumer behavior in the digital environment, develop and implement strategies for promoting goods and services in various digital channels, use marketing analytics methods to make informed management decisions, and effectively integrate into business processes through participation in applied projects, internships and interaction with representatives of the professional community.
The educational and professional program has a practical orientation and is focused on training professionals who are able to apply modern concepts, technologies, and digital marketing tools to solve real business problems in a changing digital environment. The program creates a solid foundation for professional self-realization, career growth in digital marketing, entrepreneurship in digital business, and provides an opportunity to continue academic development at the next levels of higher education.
The program develops the prospects for participation in international projects and international academic mobility programs for all participants in the educational process on the basis of agreements with partner universities: The Republic of Poland, the Czech Republic, the Republic of Estonia, the Republic of Italy, and the Republic of Azerbaijan. The program is implemented in an active research environment, and is also mobile under the Double Diploma program with the Higher School of Business (Republic of Poland).
EDUCATIONAL COMPONENTS THAT FORM PROFESSIONAL COMPETENCIES: Introduction to the Speciality, Information Technologies in Marketing, Marketing, Digital Marketing, Marketing of IT Products, Digital Marketing Tools, Channels of Digital Marketing Promotion, Marketing Research, Economic and Mathematical Methods and Models, Industrial Marketing, Information Technologies for Creating Digital Content, Marketing Product Policy, Marketing Pricing, Marketing Distribution Policy, Marketing Communications, Digitalization Project Management.
FIELD OF KNOWLEDGE: "BUSINESS, ADMINISTRATION AND LAW"
SPECIALITY: D5 "MARKETING"
SECOND (MASTER'S) LEVEL OF HIGHER EDUCATION
EDUCATIONAL AND PROFESSIONAL PROGRAM "COMMUNICATION MARKETING"
The purpose of the educational program is to train highly qualified specialists who are able to use marketing communications as a strategic tool for building effective interaction with target audiences, building sustainable brand capital, strengthening the reputation of organizations and ensuring their competitiveness in the context of digital transformation and market uncertainty.
The educational and professional program is focused on the formation of systemic knowledge, professional skills and key competencies necessary for the effective management of marketing communications processes in business, social and media environments. The program has an applied focus and provides comprehensive training of specialists capable of developing, implementing and evaluating communication solutions that cover both digital and traditional channels, taking into account the current challenges of global competition, digital transformation and growing demands on the reputational capital of organizations.
The program develops the prospects for participation in international projects and international academic mobility programs for all participants in the educational process on the basis of agreements with partner universities: The Republic of Poland, the Czech Republic, the Republic of Estonia, the Republic of Italy, and the Republic of Azerbaijan. The program is implemented in an active research environment, and is also mobile under the Double Diploma program with the Higher School of Business (Republic of Poland).
EDUCATIONAL COMPONENTS THAT FORM PROFESSIONAL COMPETENCIES: Methodology of Modern Scientific Research with the Basics of Intellectual Property, Business Analytics, Strategic Marketing, Marketing and Advertising Management, Digital Communications, Brand Management, Social Media Marketing.
FIELD OF KNOWLEDGE: D "BUSINESS, ADMINISTRATION AND LAW"
SPECIALITY: D5 "MARKETING"
THIRD (DOCTOR OF PHILOSOPHY (PHD) LEVEL OF HIGHER EDUCATION
EDUCATIONAL AND SCIENTIFIC PROGRAM "MARKETING"
Training of highly qualified competitive specialists with the degree of Doctor of Philosophy, who are able to produce new ideas, solve complex problems in professional and research and innovation activities in the field of marketing, apply the methodology of scientific and pedagogical activities, conduct their own research, the results of which have scientific novelty, theoretical and practical significance.
The program includes a wide range of general scientific and specialized analytical methods, principles and techniques of scientific research, taking into account the latest world achievements in the field of marketing, as well as modern universal and specialized information systems and software products necessary for conducting original scientific research, developing and implementing marketing business solutions.
The program develops the prospects for participation in international projects and international academic mobility programs for all participants in the educational process on the basis of agreements with partner universities: The Republic of Poland, the Czech Republic, the Republic of Estonia, the Republic of Italy, and the Republic of Azerbaijan.
EDUCATIONAL COMPONENTS THAT FORM PROFESSIONAL COMPETENCIES: Innovative Marketing, Modeling of Business Decisions in Marketing, Strategic Marketing Management.
The training of future marketing specialists is provided by a team of highly qualified research and teaching staff of the Department of Marketing, which combines scientific experience, practical competencies and modern teaching approaches.
Research and teaching staff of the department:
Teachers of the Department of Marketing are members of the Ukrainian Association of Marketing and the Union of Advertisers of Ukraine, actively cooperate with the business community, which contributes to the integration of students into the professional environment and the formation of their competitiveness in the labor market.
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Fields of research: study of motivations, models and factors of consumer behavior for consumer decisions; development of brand-oriented management as an approach to the formation, development and maintenance of brand value; study of long-term marketing strategies and mechanisms of competitive positioning; analysis of the fundamental principles of modern marketing, in particular, research of innovative approaches to the formation, communication of value proposition and effective communication with the consumer, research of digital marketing as a dynamic direction focused on online communication tools in the digital environment. The scientific supervisor of the M-Team Student Marketing Club. The author of more than 120 scientific papers and methodological developments.
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Fields of research: management of cooperation of higher education institutions, innovation of logistics management, innovative tools of international marketing, optimization of marketing policy of distribution with a focus on the efficiency of distribution channels, digital transformation of logistics and implementation of omnichannel strategies, development of bioeconomy and "green" agribusiness. The author of more than 80 scientific papers and methodological developments.
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Fields of research: the role of communication marketing in a socially responsible business environment, methodology of modern scientific research, digital communications, product marketing policy, service marketing, innovation, research of conceptual foundations of communication marketing, modern tools of communication marketing for enterprises, challenges and obstacles to the implementation of a digital business model, digital transformation in improving innovation management, development of communication marketing strategies for increasing the competitiveness of enterprises, integration of communication marketing, PR communications algorithm, communication marketing as a factor in the development of entrepreneurship in the post-war economy and in the context of territorial recovery. The author of more than 100 scientific papers and methodological developments.
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Kateryna SHIKOVETS, Candidate of Science in Economics, Associate Professor Fields of research: market research taking into account consumer behavior and digital data analysis tools, assessing the competitiveness of enterprises and developing strategies to improve it in a dynamic environment, modeling and managing the economic development of enterprises using modern analytical methods, forecasting market conditions and risks based on macro- and microeconomic indicators, as well as researching the capabilities of CRM systems in business to increase customer loyalty, automated. The author of more than 100 scientific papers and methodological developments.
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Fields of research: research of economic and mathematical methods and models for market analysis, demand forecasting and optimization of marketing solutions, formation of a marketing complex at industrial enterprises taking into account the specifics of the B2B segment and digital transformations, modern approaches to marketing pricing using dynamic and personalized models, as well as features of marketing IT products in a highly competitive and technologically changing environment. The author of more than 100 scientific papers and methodological developments.
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Fields of research: Has over 20 years of experience in managing marketing activities in both international and domestic companies. He manages the promotion and development of leading brands, including Mitsubishi Heavy, Electrolux, Gorenje, LG, Chigo, Hisense and others. He has participated in the creation and development of numerous OEM brands. His professional career combines a strategic vision of brand development with the implementation of effective marketing tools adapted to the specifics of local and global markets. His research interests are focused on modern marketing strategies, digital transformation of business processes and predictive analytics, branding, consumer behavior and psychology of advertising influence, as well as practical aspects of neuromarketing, integrated approaches to brand promotion, development of multichannel communication, media and SMM marketing. The author of scientific publications, methodological materials and training programs that successfully combine deep theoretical knowledge with practical experience. |
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Fields of research: Has 20 years of experience in marketing management. He has brought to market a number of successful brands, including the most famous “Zhyvchyk”, “Prozora” mineral water, “Hike” beer, and “Grunwald” cheese. In the field of digital marketing, he has expertise in strategic implementation and integrated operational management of digital channels, including full optimization and control of key processes: from developing online store functionality to managing paid traffic (contextual and targeted advertising) and forming an effective SMM strategy for UNITED KYIV ROASTER, M17 CAC, Mriya Dentistry, Cherwell College Oxford. Developed and implemented marketing strategies and policies for advertising and PR communications for “Inkerman”, “Havryliv Chickens”, “Club Cheese”, “Obolon”, “Dobrodiya”, SAN GRANO and many others. The fields of research include digital marketing, branding, marketing communications, advertising and PR, product policy, manufacturing innovations, strategic marketing, neuromarketing, consumer behavior research, analysis of consumer choice models, the influence of social, cultural and psychological factors on decision-making, and the use of modern technologies in the development of marketing strategies. The author of scientific publications, methodological materials and training programs that successfully combine deep theoretical knowledge with practical experience.
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Diana NYCHEGLOD, Assistant of the Department of Marketing Fields of research: digital marketing and automation of marketing processes, application of artificial intelligence and machine learning in analytics and decision-making, SMM and influencer marketing, e-commerce marketing. |
The Department of Marketing actively develops scientific activities aimed at deepening knowledge and developing marketing science. Research and teaching staff, together with higher education students, conduct basic and applied research that contributes to solving topical issues of modern marketing. The topics of the department's research are consistent with the key trends in the development of marketing theory and practice. The main fields of research include:
– the impact of globalization processes on the competitive environment and marketing strategies of companies;
– digital transformation of marketing activities, development of digital marketing, social media marketing, e-commerce and e-trade marketing
– innovative tools of marketing communications, branding, content strategies, communication technologies;
– consumer behavior in the digital environment, decision-making, loyalty, personalization;
– demand forecasting models, market analysis, competitive environment and risks;
– management of marketing resources, pricing, distribution channels, integrated marketing strategies, omnichannel marketing;
– adaptation of international experience in marketing management to the national context.
Research and teaching staff of the Department of Marketing publish the results of their research in professional domestic journals, in international journals indexed in Scopus, Web of Science, and publish monographs, textbooks and manuals (individually or in co-authorship).
Every year, research and teaching staff and students of the Department of Marketing participate in national and international scientific and practical conferences, seminars, and round tables. This facilitates academic exchange, establishing contacts with colleagues from other higher education institutions, and attracting external research partners. The scientific activities of the Department of Marketing contribute to the image of the university, the development of inter-university and international cooperation and the formation of competitive marketing specialists capable of working in the context of globalization, digitalization and fierce competition.
The main directions of scientific research of the Department of Marketing
I. Scientific research (N/n 30/23) in the area:
Prospects for the implementation of an innovative economic model in Ukraine. Marketing support of business processes in the context of digitalization. Performers: Candidate of Science in Economics, Associate Professor O. Ievseitseva; Candidate of Science in Economics, Associate Professor K. Shikovets; Doctor of Science in Economics, Professor S. Bebko; Doctor of Science in Economics, Associate Professor A. Orel; Candidate of Science in Economics, Associate Professor H. Kvita; postgraduate students: Horodetsky Y.D., Galstyan M.A., Potekhina M.P., Olshanska Y.O., Tolchilin-Burunskyi E.A., Tsyupa A.R., Skorokhodov I.M.
II. Research topics (initiative):
Research (№0123U105328) Ensuring sustainable development of the country through the use of innovative marketing tools
Performers: Doctor of Science in Economics, Professor Bebko S. V.; Candidate of Science in Economics, Associate Professor Shikovets K. O.; Candidate of Science in Economics, Associate Professor Ievseitseva O. S.; Candidate of Science in Economics, Associate Professor Kvita G. M.; postgraduate students: Potekhina M. P., Olshanskaya Y. O., Tolchilin-Burunsky E. A., Tsyupa A., Skorokhodov I. M.
Research (0125U003467) Digital transformation of communication marketing: tools, strategies and efficiency in the modern business environment
Performers: Doctor of Science in Economics, Associate Professor Orel A.M., Doctor of Science in Economics, Professor Bebko S.V., Candidate of Science in Economics, Associate Professor Shikovets K.O., Candidate of Science in Economics, Associate Professor Ievseitseva O.S., Candidate of Science in Economics, Associate Professor Kvita G.M., Senior teacher Horodetsky Y.D., Assistant Shevchuk P.D., Assistant Nycheglod D.Y.
III. Economic contractual research topics:
Research Analysis of factors of influence on the development of agricultural enterprises based on e-commerce technologies LLC "UKRYUGIMPEX" (Contract No. 1260 of 11/14/2023)
Research and development work Analysis of factors of influence on the development of agricultural enterprises based on e-commerce technologies LLC "UKRJUGIMPEX" (Contract No. 1345 of 11.11.2024)
Research and development "Evaluation of market potential and building a marketing strategy to increase customer loyalty in the field of professional services ", LLC "Law-Audit", (Contract No. 1417 of July 28, 2025)
Since 2004, the Department of Marketing has been operating a scientific club "Student Marketing Club "M-Team", which is an important environment for the development of research and professional competencies of higher education students. The club's activities are aimed at deepening theoretical knowledge, mastering modern marketing research tools, and implementing creative ideas in practical projects. The scientific club is not only a platform for academic initiatives, but also an effective space for training future professionals who are able to think creatively, develop innovative solutions and implement them in the modern business environment. An important area of the club's scientific activity is the active participation of higher education students in international and national conferences, student research competitions, competitions of qualification and research papers, startup tournaments, as well as in professional events such as the Ukrainian Student Advertising Festival, Kharkiv Student Advertising Festival, Odesa Advertising Fest, Advertising Polygon creative battle and other creative competitions.
Active participation in prestigious events is an important area of professional and creative development of higher education students of the Department of Marketing, among which the following are of particular importance:
UKRAINIAN STUDENT ADVERTISING FESTIVAL
The Ukrainian Student Advertising Festival is a reputable project aimed at developing young people, their professional development, and the formation of modern mechanisms of interaction in the field of marketing and advertising. The event combines educational, creative and practical components, creating conditions for students to integrate into the professional environment.
An important part of the program is master classes, trainings and professional discussions conducted by leading experts in the Ukrainian advertising industry. The focus is on developing practical skills and creative thinking, which helps participants develop the competencies necessary for effective work in advertising and marketing.
For students who are just starting their professional careers, the festival is a unique platform for communicating with well-known practitioners, sharing experiences and gaining relevant knowledge. This allows them to combine their studies with real business needs and prepare for their future careers. For many years, the students have been demonstrating good results, winning victories and prizes in various nominations. Their achievements confirm the high level of training, creativity, innovation and ability to realize themselves in the modern market.
NATIONAL FESTIVAL OF SOCIAL ADVERTISING
Participation in the National Festival of Social Advertising (NFSA) contributes to the formation of professional competencies, development of creative thinking and social responsibility among students. The event allows future professionals to apply the acquired knowledge of marketing and communications in practical projects aimed at solving socially significant problems.
The main goals of the festival are to increase the role of social advertising in addressing current social challenges, create conditions for its quality development, stimulate professional activity in the field of advertising art, and draw the attention of the public and government institutions to the development of domestic social advertising.
For students, the NFSA is a platform for creative self-realization, exchange of ideas and professional growth. Students majoring in Marketing have repeatedly become winners and prize-winners of this festival, confirming their high level of training, creativity and ability to apply innovative approaches in the field of social communications.
ADVERTISING POLYGON
The Advertising Polygon is a creative competition for teams of young advertisers, in which participants develop an advertising campaign on a topic specified by the advertiser within a limited time. The format of the competition is as close as possible to the real conditions of professional activity, as it involves working under tight deadlines, performing several tasks simultaneously and competing with other teams acting as advertising agencies.
For students, participation in this event is a valuable experience, as it gives them the opportunity to apply the acquired knowledge in practice, develop teamwork skills, strategic and creative thinking, quick decision-making and professional communication. In addition, it is a unique opportunity to present your ideas to advertising industry experts and get professional advice. Students majoring in Marketing have repeatedly won awards at the Advertising Polygon, which indicates a high level of their professional training, creative potential and ability to effectively realize themselves in the modern market.
ALL-UKRAINIAN SCIENTIFIC AND PRACTICAL CONFERENCE OF STUDENTS AND YOUNG SCIENTISTS "MAJESTY OF MARKETING"
The All-Ukrainian Scientific and Practical Conference of Students and Young Scientists "Majesty of Marketing", which is held annually at the National Mining University (Dnipro), opens up wide opportunities for the professional and scientific development of students. Participation in the conference contributes to the formation of research skills, development of critical thinking, improvement of communication competencies and enrichment of practical experience of future marketers.
This event is a significant platform for the exchange of ideas, presentation of research results and implementation of modern approaches in the field of marketing, which allows students to feel part of a professional community.
Participation in the conference contributes to the formation of research skills, development of critical thinking, improvement of communication skills and enrichment of practical experience of future marketers. An important feature is that the working language of the conference is English, which allows students to improve their language competence and present their own scientific developments at the international level.
The students of the Department of Marketing have been repeatedly awarded diplomas "For the best report on marketing issues" and "For the originality of the topic under study", which confirms the high level of their scientific research and creativity. The management of the National Mining University has repeatedly expressed its gratitude to the Kyiv National University of Technologies and Design and the Department of Marketing for the quality training and education of competitive young professionals.
The Department of Marketing actively develops international cooperation, which is an important component of its scientific and educational activities. Participation in international academic mobility programs, partnership projects, and joint research contributes to the integration of the department into the European educational space, improving the quality of training and expanding opportunities for professional growth of teachers and students.
The international partners of the Department of Marketing are European universities, where academic staff undergo internships and participate in joint research and educational projects. Within the framework of the Erasmus+ program, teachers of the Department of Marketing undergo internships at European higher education institutions, participate in joint research and educational projects, exchange experience with foreign colleagues and get acquainted with innovative approaches to the organization of the educational process.
The research and teaching staff of the Department of Marketing are the performers of the international project: Erasmus+: VEHUB4YOU project "Virtual Exchanges in Higher Education and Youth" - ERASMUS-EDU-2021-VIRT-EXCH "International Network of Virtual Youth Business Hubs" (Doctor of Science in Economics, Professor Bebko S. V., Candidate of Science in Economics, Associate Professor Ievseitseva O. S., postgraduate students: Horodetsky Y. D., Galstian M. A., Potekhina M. P., Olshanska Y. O., Tolchilin-Burunsky E. A.)
INTERNATIONAL INTERNSHIPS AND ACADEMIC MOBILITY OF RESEARCH AND TEACHING STAFF
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2023 |
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International Academy of Applied Sciences in Lomza (Poland, Lomza) Candidate of Science in Economics, Associate Professor Ievseitseva O.S. |
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Order No. 29 10.02.2023 |
To send (remotely) for an internship (advanced training) within the framework of the academic mobility program for the period from 02/13/2023 to 03/24/2023. |
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RISEBA University of Applied Sciences (Republic of Latvia, Riga) Candidate of Science in Economics, Associate Professor Ievseitseva O.S., Doctor of Science in Economics, Professor Bebko S.V. |
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Order №65VD 06.12.2023 |
To be sent under the program of international academic mobility 11.12.2023- 15.12.2023 under the terms of the international grant project of the European Union "Erasmus +" at 101083856 (Grant Agreement № 101083856 - VEHUB4YOU - ERASMUS-EDU-2021-VIRT-EXCH-NDICI) |
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2024 |
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University of Foggia (Italian Republic, Foggia) Candidate of Science in Economics, Associate Professor Ievseitseva O.S., Doctor of Science in Economics, Professor Bebko S.V., Candidate of Science in Economics, Associate Professor Kvita G.M., Candidate of Science in Economics, Associate Professor Shikovets K.O. |
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Order №57-uch 14.03.2024 |
To send under the program of international academic mobility from 28.02.2024 to 30.09.2024 remotely, in accordance with the terms of the international grant project of the European Union "Erasmus +" at 101083856 (Grant Agreement No. 101083856 - VEHUB4YOU - ERASMUS-EDU-2021-VIRT-EXCH-NDICI): |
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University of Messina (Italy, Messina). Doctor of Science in Economics, Prof. Cherniavska O. V. |
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Order №242 15.07.2024 |
To be sent under the program of international academic mobility from 16.07.2024 to 20.07.2024 within the framework of the European Union project "ERASMUS+" KA171 |
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RISEBA University of Applied Sciences (Republic of Latvia, Riga) Doctor of Science in Economics, Professor O. V. Cherniavska |
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Order №58-uch 14.03.2024. |
To be sent to the international internship program from 28.02.2024 to 30.09.2024, under the terms of the international grant project of the European Union "Erasmus +" at 101083856 (Grant Agreement No. 101083856 - VEHUB4YOU - ERASMUS-EDU-2021-VIRT-EXCH-NDICI) |
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Qilu University of Technology (People's Republic of China) Doctor of Science in Economics, Prof. Bebko S.V. |
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Order № 39 12.02.2024 |
To send for advanced training (internship), remotely from 18.03.2024 to 21.04.2024 |
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2025 |
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RISEBA University of Applied Sciences (Republic of Latvia, Riga) Candidate of Science in Economics, Associate Professor Ievseitseva O.S., |
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Order No. 137 15.05.2025 |
To send for an internship under the international academic mobility program in order to fulfill the requirements of the Interinstitutional Agreement between the Kyiv National University of Technologies and Design and the RISEBA University of Applied Sciences (Riga, Latvia) from 05/24/2025 to 06/02/2025 within the framework of the ERASMUS+ project KA171 |
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European Institute of Further Education (Slovak Republic) Candidate of Science in Economics, Associate Professor Ievseitseva O.S., Doctor of Science in Economics, Professor Bebko S.V., Doctor of Science in Economics, Professor Orel A.M., Candidate of Science in Economics, Associate Professor Shikovets K.O., Assistant Shevchuk P.D. To send for advanced training (internship), remotely within the framework of the scientific and pedagogical internship "Technologies, innovations and educational practices in the modern university" |
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Such cooperation contributes to the professional growth of research and teaching staff, the dissemination of modern knowledge and the introduction of European educational practices in the training of higher education applicants. Thanks to this, higher education students of the Department of Marketing have the opportunity to develop professional competencies by studying and undergoing internships at European partner universities, namely
– Higher School of Business in Dąbrowa Górnicza (Wyższa Szkoła Biznesu w Dąbrowie Górniczej) - (Republic of Poland);
– Estonian Entrepreneurship University of Applied Sciences "Mainor" - (Republic of Estonia);
– International Academy of Applied Sciences in Łomża - (Republic of Poland);
– University of Foggia - (Italian Republic);
– RISEBA University of Applied Sciences - (Republic of Latvia);
– Mingachevir State University - (Republic of Azerbaijan);
– Akaki Tsereteli State University - (Georgia);
– University of Southampton - (United Kingdom of Great Britain and Northern Ireland).
ACADEMIC MOBILITY OF HIGHER EDUCATION STUDENTS
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2023 |
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European Institute of Further Education, Slovak Republic Educational and scientific program “Marketing”, Horodetsky D.Y. (Order No. 2 of 10.01.2023) |
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Association of Repatriate Teachers, Jerusalem, Israel Educational and scientific program “Marketing”, V.V. Martsynovsky, D.M. Shkoda (Order No. 9 of 23.01.2023) |
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Estonian University of Business and Applied Sciences Minor, м. Tallinn, Estonia Educational and Professional Program “Digital marketing”, Matsiuk K.A. (Order №214-uch of 09.15.2023) |
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Mingachevir State University, Azerbaijan Republic Educational and scientific program “Marketing”, Tolchinin-Burunsky E.S., Potekhina M.P., Nikolaeva M.A., Olshanska Y.O., Horodetsky Y.D., Shkoda D.M., Galstyan M.A., Oleinik O.V., Golovachev I.A., Migalatiy O.V., Kaznodiy V.O., Martsynovsky V.V. Educational and Professional Program “Marketing”, Prokopenko V.S., Kuriniy A.V., Havruk A.O., Samoilenko K.V., Markitan M.V. Educational and Professional Program “Digital marketing” Digital marketing, Peikova A.M., Tetervak D.D. (№279-uch of 03.11.2023) |
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2024 |
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University of Foggia, Italy Educational and Professional Program “Digital marketing”, Tetervak D.D., Peikova A.M. (Order №33-uch of 14.02.2024) |
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Mendel University, Brno, Czech Republic Educational and Professional Program “Digital marketing”, Tetervak D.D. (Order №244-urch of 10.10.2024) |
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Mingachevir State University, Azerbaijan Republic Educational and Professional Programs “Digital marketing”, “Marketing”, Bezhan L.O., Bila L.A., Marchenko A.S., Melnechuk A.V., Nevgadovsky D.V., Pirienko A.A., Pavlyukovsky K.P., Synchuk A.S., Soshko M.I., Tveritinova K.Y., Shvydak V.O, Samoilenko K.V., Bob A.O., Kosheva O.O., Savochenko M.O., Serb D.A., Stoyanova V.S., Turubara K.M., Shostak K.E., Sergienko N.O., Sushko K.V., Danilevich A.I. Kolesnyk A.V., Duzha E.R. (Order № 271-uch of 08.11.2024) |
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International Academy of Applied Sciences, Lomza, Republic of Poland Educational and Professional Program “Marketing”, Nikitchina D.V. |
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2025 |
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International Academy of Applied Sciences, Lomza, Republic of Poland Educational and Professional Program “Marketing”, V. Orlova, A. Lisachenko, E. Shiposha, M. Arendar Educational and Professional Program “Digital marketing”, Kotenok P. |
The Department of Marketing actively cooperates with scientific institutions, leading domestic enterprises and other stakeholders in order to develop scientific and educational potential, popularize Ukrainian education and form long-term partnerships. As part of this interaction, meetings, guest lectures, seminars and workshops are regularly held, during which higher education students have the opportunity to learn about modern marketing practices, receive professional advice from business representatives and expand their professional competencies. An important activity of the Department of Marketing is its long-term cooperation with Ukrainian Association of Marketing, Union of Advertisers of Ukraine, and Kyiv City State Administration.
Lecture by a guest lecturer from California State University
San Marcos (CSUSM) by Mark Siegel
on "Marketing decision-making under risk and uncertainty"
Lecture by the guest lecturer of the Poznan University of Economics
(Poznan University of Economics and Business, Poland) by Dr.
MILENA RATAJCZAK-MROZEK
Lecture by a guest lecturer at the University of Newcastle, prof. Matthew Gorton,
on "Public policy and marketing: promoting sustainable and healthy food consumption"
Lecture by Zhanna Zhygalkevych, Professor at National Technical University of Ukraine“ Igor Sikorsky Kyiv Polytechnic Institute”,
"Digital marketing: fashion or necessity"
Lecture by Kateryna Ilchenko, Director of «Neuro-knowledge» neuromarketing research agency
Lecture by Valeriy Krasko, a leading digital marketing practitioner, head and founder of «Spilno agency», «Digital agency community»
Lecture by Tetiana Hvozdetska, Chief Specialist of the Sector for Advertising Control and Compliance with Anti-Tobacco Legislation of the Department for Consumer Protection and Control of Regulated Prices, and Yulia Ogorodnyk, Chief Specialist of the Department for State Control and Food Safety of the Department for Food Safety, Animal Health and Welfare,
on the topic: "Responsible marketing without food illusions"
Master class by Maksym Korolenko, co-founder of the Zagorie travel company, practicing teacher at MBA programs at the International Institute of Management MIM-Kyiv, on "Values. A broader view of needs"
Master class from Evgenia Radionova, founder of the digital marketing agency "Content.UA.", on the topic: "Effective creation of a marketing plan: structure and tips"
Trainings from Yuriy Horodetsky, Marketing Director of “Hisense Ukraine”
on the topic: Managing brand reputation and data security on the Internet
and Marketing Director of “Mars Union” Vitaliy Kostenko,
on the topic: Promotion and development of brands in social networks
Every year, students attend the International Advertising and Marketing Exhibition "REX"
Meeting of students with project managers of the EU and the UN International Labor Organization
Meeting with copywriters from “BBDO Ukraine” Vitalii Kapustian and Ilya Yankovskyi
Master class by Ksenia Renchkovska, head of the environmental NGO “SCHOOL RECYCLING WORLD” International Youth Movement in Ukraine
Together with ADC SCHOOL, students attended a certification training course from the creative directors of the largest internationally successful advertising agencies in Ukraine
Trainings by Yevhen Kurtev, Director of Strategy and Creative at TWIGA Ukraine and Ange Jereb, Executive Creative Director at “BBDO Ukraine”
Trainings by Ilya Yanovsky and Victor Sinkov, copywriter at “Banda” agency
Master class by Tim Beckreling, one of the brightest advertisers of our time
Master classes by Natalia Degtyareva, Internet marketer at Synergy Construction Group, and co-owner of Tkachenko & Myroniuk,
strategic marketing consultant Vitaliy Tkachenko
The material and technical base of the Department of Marketing creates all the necessary conditions for the quality training of higher education students and provides a modern level of organization of the educational process. It is aimed at developing practical competencies in future specialists, the ability to effectively apply marketing tools, analytical methods and digital technologies in accordance with the real needs of business and society. The educational process is carried out in classrooms equipped with computer hardware, multimedia systems and software.
Particular attention is paid to combining theoretical training with practical training. The department holds trainings, creative master classes, workshops on advertising, branding, digital marketing, SMM and PR communications. Due to the material and technical base, the Department of Marketing ensures the integration of education, science and practice, creates a comfortable learning environment conducive to the formation of competitive specialists ready for the professional challenges of the digital economy.
The Department of Marketing provides training for specialists who combine a broad outlook, solid theoretical knowledge and practical skills. Students acquire high qualifications that allow them to successfully realize themselves in the modern business environment, adapt to market challenges and achieve professional goals
We develop not only professional competencies, but also critical thinking skills, creativity, ability to innovate and teamwork
This makes our graduates competitive in the labor market and ready to make a significant contribution to the development of business and society
Olena IEVSEITSEVA, Candidate of Science in Economics, Associate Professor, Head of the Department of Marketing
Svitlana BEBKO, Doctor of Science in Economics, Professor
Anna OREL, Doctor of Science in Economics, Associate Professor
Halyna KVITA, Candidate of Science in Economics, Associate Professor
Yuriy HORODETSKY, Senior teacher at the Department of Marketing
Pavlo SHEVCHUK, Assistant of the Department of Marketing