KNUTD
Kyiv National University of Technologies and Design

UA RU EN

Faculty of Economics and Business

DEPARTMENT OF ECONOMIC CYBERNETICS AND MARKETING

Prof. Dr. CHUBUKOVA Olga Yuriivna,

Head of Department of Economic Cybernetics and Marketing

Address: 01011 Kyiv, Nemirovich-Danchenko Str., 2, Education Building 1, room. 1-0331

Telephone: +38044-256-21-00

e-mail: 

  https://www.facebook.com/eccybermarket

About the Department
History

In 2014, in connection with the optimization of the educational process, the Department of Economic Cybernetics and the Department of Marketing were combined into one Department of Economic Cybernetics and Marketing, which was headed by Doctor of Economics, Professor Olha Yuriivna Chubukova.

The Department of Economic Cybernetics was established in February 2003. The head of the department was appointed Doctor of Economics, prof. Chubukova Olga Yuryevna. In turn, the Department of Marketing was established on February 14, 2000 to provide training for bachelors, specialists and masters in marketing under the supervision of a Doctor of Economics, Professor Laburtseva Olena Ivanivna.

Over the years, the departments trained and graduated 40 specialists and more than 200 masters in economic cybernetics and 120 specialists and more than 600 masters in marketing.

Mission

The growth and strengthening of the educational and professional potential of the state through high-quality training of competitive graduates, professionals and heads of various educational qualification levels for enterprises, organizations and institutions of various forms of ownership in the light industry and other sectors of the economy.

Goal

Entering leading positions in the world educational and professional sphere. Integration with the world scientific and educational society with careful preservation of national and corporate achievements, values and traditions developed at the department, faculty, and university. Improving through the activities of the prestige department of the faculty and the university is a guarantee of quality and reliability. Maximum satisfaction of the requirements and expectations of contractors and customers of specialists.

Strategy

The priority of issues of the quality of training of specialists, a constant increase in their competitiveness in the labour market due to the new methodology of focusing the educational process to the limit of perfection. Constant orientation to the best world achievements in the educational and professional field.

Tactics

Systemological marketing research of the labour market and the achievements of departments and other innovative structures - world leaders in the cybernetic area in the field of science and higher education.

The development of leadership and team activities aimed at attracting the entire staff of the department (faculty, university) to the process of improving the quality of training of specialists based on the direction of the educational process to the limit of perfection.

Professionalism, competence, personal and team responsibility of everyone. Intensive preparation of modern teaching aids, study and research plans and programs.

Improving the practical training of specialists on the basis of long-term cooperation programs with enterprises, organizations and institutions, developing methods and forms of students' independent work.

The intensification of research work using its results in the educational process and production.

Updating the material and technical base and end-to-end computer-telecommunication informatization of the educational research process.

 

1. Educational program "Economic Cybernetics" (specialty 051 - Economics), educational degree "Bachelor" (term of study 4 years):

The corporate identity and logo of the department and the specialty have been developed, the essence of which is the need for close interconnection of the three circles “I want”, “I can”, “I know”, indicated by the interweaving of three Mobius stripes (infinity of information and knowledge), at the intersection of which is the essence of the specialist in Economic cybernetics.

Cybernetics economists are leaders, specialists with knowledge of all economic sciences, information technologies, programming and modelling skills.

Having chosen the motto “I want, I can, I know,” cybernetics economists learn the world, master the sciences, and gain practical skills to work as analysts, managers, senior executives at enterprises, government agencies, banks, exchanges, and research institutes.

Translated from Latin, “cybernetics” means management, from Greek - leader. As Homer narrates, the Athenians conducted cybernesia annually - holidays of leaders. Navigating the sea at all times, especially since then, was dangerous. Therefore, the management of the ship among the Greeks turned into a popular control model and the word "Cybernet" began to mean not only the leader, but also the ruler. So the idea of the art of management in general arose. Today, the “leader” is not only the manager of the vessel, but also the wise leader.

Based on this and the objective conditions for the formation and development in the world of the information society, the information economy, experts in economic cybernetics are becoming universal specialists who are called upon to manage the state, enterprise, and their own business.

According to the International Classification of Professions and Specialties ACSO - 88, cybernetics economists in the world are defined as analysts of various fields of activity, experts in the field of forecasting, modeling of economic processes and creating applications for managing these processes.

Learning Outcomes:

At the end of the course, the bachelor will demonstrate:

The ability to use economic and mathematical methods in the analysis of an economic object with the help of acquired knowledge and relevant special methods; the ability to assess the economic condition of the enterprise and its individual components (fixed and current assets, personnel, results of operations, etc.), find problems, propose and economically substantiate ways to solve them; the ability to understand and apply mathematical methods that are used in the field of reflection of economic activity using economic cybernetics; the ability to model management problems and their consequences and suggest possible solutions using modern information technologies; ability to use appropriate software and corresponding standard software packages; ability to explain a wide range of managerial problems at all levels of the economic system.

Employment area:

In large and small enterprises of various types and forms of ownership in analytical activities; Analyst at stock and currency exchanges; at customs and tax authorities; in trading and insurance companies; in commercial banks; in consulting and investment companies, business software manager, project manager.

 

2. Specialty 075 - Marketing, educational degree "Bachelor" (term of study 4 years):

 

A marketer is a specialist who analyses consumer market and designs a strategy for promoting products among customers. He considers all types of competitive products, highlighting the most popular brands. He studies their advertising projects and consumer opinions. Then, the marketer's task is analytical work, this person analyses the information received and decomposes it into the components of competent PR. Based on the data, the marketer thinks through the promotion of the products of the company for which specialist works.

Learning Outcomes:

At the end of the course, the bachelor will demonstrate:

Basic ideas about modern methods of marketing activities; communicative skills, the ability to independently solve the scientific problems of research and development of marketing strategies and strategic planning, the ability to organize the management of marketing work at different phases; the ability to develop promising and current plans for marketing activities, the ability to written and oral communication in a foreign language; the ability to organize diagnostics of market conditions and the functioning environment of an enterprise, the ability to organize exhibitions, fairs and other communication events promoting products on the market.

Employment area: 

Employment at enterprises of any legal form (including enterprises of light industry), at enterprises of various profiles and levels, in design organizations, consultative centres, scientific and educational institutions, including in the units of: marketing, supply; marketing research; information support; sales; international relations and others.

 

3. Educational program "Business Analytics" (specialty 051 - Economics), educational degree "Master" (term of study 1.5 years):

 

When preparing masters in the Business Analytics educational program, students will receive knowledge in the following disciplines:

• E-commerce

• Artificial Intelligence

• Web programming

And they will also master the skills of working with projects of business analysis programs of enterprises and organizations of various forms of ownership and levels of subordination.

Learning Outcomes:

At the end of the course, the master will demonstrate:

Conducting analytical studies using acquired knowledge and relevant special methods; the ability to assess the economic condition of the enterprise and its individual components (fixed and current assets, personnel, results of operations, etc.), find problems and propose and economically substantiate ways to solve them; the ability to understand and apply mathematical methods that are used in analytical studies of enterprises (organizations); ability to model management problems and their consequences and suggest possible solutions using modern information technologies; the ability to solve a wide range of problems and tasks by understanding their fundamental economic foundations and using both theoretical and experimental methods learned from economic cybernetics; the ability to use appropriate software and appropriate standard software packages, and if necessary, develop new ones when conducting analytical studies; ability to explain a wide range of analytical problems in the enterprise.

Employment area: 

In large and small enterprises of various types and forms of ownership in analytical activities; Analyst at stock and currency exchanges; at customs and tax authorities; in trading and insurance companies; in commercial banks; in consulting and investment companies, business software manager, project manager.

 

4. The educational program "Communication Marketing" (specialty 075 - Marketing), the educational degree "Master" (term of study 1.5 years):

In the preparation of masters in the Communication Marketing educational program, students will receive knowledge in the following disciplines:

  • Public relations;
  • Advertising management
  • Consumer behaviour;
  • Advertising (Part 1 - Psychology of advertising, part 2 - Media planning), etc.

Learning Outcomes:

At the end of the course, the master will demonstrate:

Basic ideas about modern methods of marketing activities; communicative skills, the ability to independently solve the scientific problems of research and development of marketing strategies and strategic planning, the ability to organize the management of marketing work at different phases; the ability to develop promising and current plans for marketing activities, the ability to written and oral communication in a foreign language; the ability to organize diagnostics of the state of the market and the functioning environment of the enterprise, the ability to organize the work of exhibitions, fairs and other communication events promoting products on the market;

Skill: market research, measuring and forecasting demand, identifying consumer needs; the formation of a long-term marketing strategy of the company; determination of the level of quality of goods necessary for consumers, the formation of a product range in accordance with the structure of demand, setting prices that are attractive to buyers and profitable for the company; ensuring sales of goods and cooperation with resellers; organization of advertising, presentations, promotions, exhibitions and fairs.

Employment area: 

Employment at enterprises of any legal form (including enterprises of light industry), at enterprises of various profiles and levels, in design organizations, consultative centres, scientific and educational institutions, including in the units of: marketing, supply; marketing research; information support; sales; international relations and others.

 

5. Educational program "Digital Marketing and E-Commerce" (specialty 075 - Marketing), educational degree "Master" (term of study 1.5 years):

Learning Outcomes:

At the end of the course, the master will demonstrate:

Understanding SMM and knowledge of the features of the main platforms (Twitter, Linkedin, Instagram, Youtube, etc.); skills to develop social media channels (Facebook, Instagram, etc.); the ability to fill the Youtube channel; the ability to work with online chat (control over work with incoming requests, monitoring performance and conversions (working with CRM); the ability to develop and implement measures to optimize the web resource for search engines; promote web resources on the Internet; implement a range of measures to increase sales a product that is promoted by attracting customers via the Internet, practical skills to implement the selection and analysis of keywords and phrases of a web resource; the ability to improve the compatibility of texts of a web resource with search and machines, the ability to conduct events to increase the rating of a web page resource on the Internet, the Internet from the point of view of search engines, the ability to follow changes in search engine algorithms and adapt a web resource with these changes, knowledge of advertising systems (AdWords, Direct, Facebook, Target); the ability to conduct a comprehensive analysis of sites and applications using Google Analytics, skills to make a sales funnel through instant messengers (chat bots), the ability to participate in the creation of one-page sites (Landing page); the skills of using electronic services, the ability to understand the logic of the services; ability to write texts that can be sold; skills in the basics of UX, allows you to create letters with which it is pleasant and convenient to interact, and more.

Employment area: 

In domestic and foreign companies of various specializations, holding positions: Digital strategist, specialist in business development, SEO specialist, content manager, social media manager, Account Manager and more. Work in the field of freelance: SEO specialist, copywriter, SMM manager, PPC etc. Implementation of own projects in the field of Digital marketing: sale of marketing services via the Internet, creation and sale of digital copyright products (sites, services, mobile applications, Internet portals, etc.), cooperation with partner networks etc.

 

Scientific and pedagogical workers

The department has a team of highly qualified teachers, including 3 doctors of sciences, 2 professors, 13 candidates of economic and technical sciences, associate professors, 4 assistants.

CHUBUKOVA Olha, Head of the Department, Doctor of Economics, Professor.

Research interests: information, knowledge, modern methods and technologies for working with information, problems of forming an innovative type of society.

Teaching subjects: Methodology of modern scientific research with the basics of intellectual property, Technology for creating software and intellectual systems, Information systems and technologies

Author of more than 170 scientific and educational-methodical publications.

  

BILOVODSKA Olena, Doctor of Economics, Associate Professor.

Research interests: innovation marketing, innovation development management, innovation product distribution management, logistics.

Teaching subjects: Distribution marketing policy, Marketing management, Logistics, Innovation development management, System analysis and innovation decision making

Author of more than 150 scientific and educational-methodical publications. 

  

KHOMENKO Oleksii, Candidate of Sciences (Technics), Associate Professor.

Research interests:  marketing, economic and mathematical modelling in marketing.

Teaching subjects: Marketing product policy, Marketing pricing, Marketing research, Marketing.

Author of more than 150 scientific and educational-methodical publications. 

  

YEVSEITSEVA Olena, Candidate of Sciences (Economics), Associate Professor.

Research interests: service marketing, logistics, strategic marketing, is the scientific leader of the student marketing club "M-Team".

Teaching subjects: Marketing, Logistics and Distribution, Strategic Marketing.

Author of more than 70 scientific and educational-methodical publications. 

  

PODOLNA Valentyna, Candidate of Sciences (Economics), Associate Professor.

Research interests: consumer behaviour, psychology of advertising.

Teaching subjects: Marketing communications, Media planning, Advertising psychology, Consumer behaviour, Advertising management.

Author of more than 50 scientific and educational-methodical publications. 

  

IVANCHENKO Nadiia, Candidate of Sciences (Economics), Associate Professor.

Research interests: modelling of economic security, digitalization of the economy.

Teaching subjects: Artificial intelligence, E-Commerce, algorithmization and programming, Information systems and technologies in management.

Author of more than 120 scientific and educational-methodical publications. 

SYNENKO Oleksandr, Candidate of Sciences (Economics), Associate Professor.

Research interests: design and maintenance of information systems for maintaining registers of property of subjects and disposition of property, methodological issues of managing state and communal property.

Teaching subjects: Design and administration technology for DB and SD, Monitoring of transformational and globalization processes in the economy, Information business.

Author of more than 50 scientific and educational-methodical publications. 

  

SHIKOVETS Kateryna, Candidate of Sciences (Economics), Associate Professor.

Research interests: management modelling of economic development of enterprises (for example, light industry).

Teaching subjects: Business analytics, Cybernetic modelling, Project management informatization.

Author of more than 60 scientific and educational-methodical publications. 

  

KVITA Halyna, Candidate of Sciences (Economics), Associate Professor.

Research interests: economic and mathematical methods and models, information systems and technologies, electronic business.

Teaching subjects: Economic cybernetics, Economic informatics, Economic and mathematical methods and models, analysis of unstructured business data.

Author of more than 70 scientific and educational-methodical publications. 

  

ZYMBALEVSKA Yuliia, Candidate of Sciences (Economics), Associate Professor.

Research interests: commodity market infrastructure, brand management.

Teaching subjects: Marketing management Professional communications, Public relations, Service marketing, Brand management.

Author of more than 30 scientific and educational-methodical publications. 

  

PONOMARENKO Ihor,Candidate of Sciences (Economics), Associate Professor.

Research interests: data science, big data, machine learning, artificial intelligence, digital marketing.

Teaching subjects: Economic informatics, Economic and mathematical methods and models, Simulation, Business process reengineering, Digital marketing.

Author of more than 110 scientific and educational-methodical publications. 

  

KOSTYNETS Yuliia, Candidate of Sciences (Economics), Associate Professor.

Research interests: marketing management, finance and marketing, competitiveness management at the micro and macro levels, the market for intermediary services, the market for travel services, marketing services, marketing in tourism, social media marketing, content marketing.

Teaching subjects: Copywriting, Social Media Marketing, Economic Methods and Models.

Author of more than 30 scientific and educational-methodical publications. 

PAVLENKO Oleksandr, Senior Lecturer.

Research interests: Internet marketing, political marketing, marketing communications.

Teaching subjects: Marketing, Internet marketing (practical exercises).

Author of more than 10 scientific and educational-methodical publications. 

YAREMA Kateryna, senior assistant.


For 2006-2019, 4 doctoral and 25 master's theses were defended at the department, another 5 people study in graduate school.

Scientific activity

The scientific and pedagogical staff of the department conducts research in the scientific direction: "Cognitive modeling of economic development."

Every year, the department carries out research on the topics “Cybernetic foundations of innovative development” and “The concept of modern socio-economic development in the conditions of NBIC convergence”.

Over the years, the department collaborates with the State Property Fund of Ukraine and the Department of Communal Property of Kiev City State Administration.

In 2005, the department began activities for scientific and practical conferences. Every year, the staff of the department organizes and conducts the International scientific-practical conference "Actual problems of the development of economic cybernetics" and the All-Ukrainian scientific conference of young scientists and students "Actual problems and prospects of the development of marketing management."

           

Disciplines taught at the department

ECONOMIC CYBERNETICS

MARKETING

1. Economic informatics

2. Information systems and technologies in the economy

3. Prediction of socio-economic processes

4. E-commerce

5. Economic cybernetics

6. The technology of design and administration of the database and CD

7. Computerization project management

8. Models of economic dynamics

9. Business intelligence

10. Algorithmization and programming

11. Web analytics

12. Economic and mathematical methods and models

13. The effectiveness of IT solutions

14. Internet Things and E-Commerce

15. Modeling the economy

16. Search engine optimization

17. Cloud computing in the economy 

1. Data mining in marketing

2. Brand management

3. Exhibition marketing

4. Commercial activities of intermediary enterprises

5. Copywriting

6. Logistics and distribution

7. Marketing

8. Marketing services

9. Marketing of industrial enterprises

10. Social media marketing

11. Marketing distribution policy

12. Marketing audit

13. Marketing management

14. Marketing research

15. Marketing communications

16. Media planning

17. Public relayshins

18. Consumer behavior

19. Professional communications

20. Advertising management

21. Strategic marketing

22. Digital marketing

Educational and methodological support

For 2003-2018 teachers published textbooks, teaching aids, guidelines, laboratory workshops, supporting lecture notes in the areas of Economic Cybernetics and Marketing, including:

  1. Chubukova O.Yu.,Antoshkina L.I., Heseleva N.V. (2012) Aktualni problemy ekonomichnoi kibernetyky [Actual problems of economic cybernetics] O.Yu. Chubukova, L.I. Antoshkina, N.V. Heseleva: Monograph. – K.: VD“Stylos”. – 366 p.
  2. Antoshkina L.I., Chubukova O. Yu., Synenko O.I. (2013) Orhanizatsiia i metodyka informatsiinoi roboty [Organization and methodology of information work]: textbook – Khmelnytskyi:KhmTsNII. – 2-he vyd., dop. i vypr. – 225 p.
  3. Zharinova A.H. (2013) Metodolohiia upravlinnia intelektualnym kapitalom v umovakh stanovlennia informatsiinoi ekonomiky [Methodology of management of intellectual capital in the conditions of formation of information economy]: Monograph. – Kyiv: Vyd. «Nash format». – 320 p.
  4. Iatsyshyna L.K. (2013) Marketynhovyi menedzhment [Marketing Management]: textbook / L.K. Iatsyshyna. – K.: MVTs «Medinform». – 323 p.
  5. Antoshkina L.I., Chubukova O.Yu., Ivanchenko N.O. (2014) Kohnityvni tekhnolohii v ekonomitsi [Cognitive technologies in economics]: textbook / L.I. Antoshkina, O.Yu. Chubukova, N.O. Ivanchenko. – D: Yuho-Vostok. – 439 p.
  6. Chubukova O.Yu., Ruban V.Ya., Antoshkina L.I. (2014) Ekonomichna kibernetyka [Economic Cybernetics]: textbook / [O.Yu. Chubukova, V.Ya. Ruban, L.I. Antoshkina]. – D: Yuho-Vostok. – 454 p
  7. Iarenko A.V. (2015) Komertsiina diialnist poserednytskykh pidpryiemstv [Commercial activity of intermediary enterprises]: educational-methodical materials for independent work of students of educational degree "Specialist" of specialty 7.03050701 "Marketing" – К.: KNUTD. – 123 p.
  8. Iarenko A.V. (2015) Marketynh u sferakh ekonomichnoi diialnosti. Mizhnarodnyi marketynh [Marketing in the fields of economic activity. International marketing]: Educational-methodical materials for independent work of students of educational degree "Bachelor" of the direction of preparation 6.030507 "Marketing" – К.: KNUTD. – 144 p.
  9. Chubukova O.Yu., Rallye N.V. (2016) Skladovi innovatsiynoyi ekonomiky – osvita, tekhnolohichni uklady, kohnityvni tekhnolohiyi [Components of innovative economy – education, technological way, cognitive technologies]. Naukovyy visnyk Polissya, vol. 3, no. 7, pp. 130-133. (in Ukrainian)
  10. Chubukova O.Yu. (2017) Informatsiinyi marketynh [Information marketing]: textbook / O.Yu. Chubukova. – К.: KNUTD. – 112 p.

Students

Student years are the best years in a person’s life. Our students know the whole university. They are active, proactive, funny and friendly.

Teachers and students of our department are a large family where everyone is well acquainted, friendly, and closely communicate on any life and professional issues. The friendly atmosphere helps to develop not only professionally, our students, along with teachers, are also interested in the political life of our state. 

Students in the Department of Economic Cybernetics actively participate in online training in the field of Data Science. Our students learning with DataCamp by using DataCamp For The Classroom. Instructors across the world use DataCamp to teach large groups of students, develop their own bootcamps, help researchers strengthen their data science skills, and much more. DataCamp offers interactive R, Python, SQL, Git, Shell, Spreadsheet and Scala courses.

The acquisition of professional skills in visual analytics is due to the use of Tableau platform BI in the educational process, which students receive access to through a free express license for each student in the framework of the Tableau for Students program.

Marketing students during the training period carry out active research and creative activities. Since 2005, the student’s scientific club “Marketing Club“ M-TEAM ”has been working at the department under the auspices of the All-Ukrainian public organization“ Ukrainian Marketing Association ”(for more details, see“ Student groups ”).

In July 2017, students of B. Cherchenko, A. Tolstykh and other members of the club received the Grand Prix of the "Advertising Ground" competition (Odessa), this is a creative competition for young advertising teams, consisting in developing an advertising campaign on a topic set by the advertiser for a limited period of time . The features of this creative battle are as close as possible to situations in practical advertising: hard time pressure, the presence of several real tasks, competitions with other teams - “agencies”.

Club "M-TEAM" takes an active part in the National Festival of Social Advertising. The main objectives of the festival are to increase the role of social advertising in solving social problems, create favourable conditions for the development of social advertising, attract and stimulate the masters of advertising art and attract the attention of the general public and state institutions to the problem of the development of domestic social advertising. Club members were multiple winners of the NSFR.

Seventh National Social Advertising Festival - 1st place in the nomination “Social video advertising”, student Brynkova Ekateryna, work: “Language without sound”, special diploma “For the social significance of the topic”, student Sokolova Evelina, work “Real”.

Eighth National Festival of Social Advertising 3rd place in the nomination "Social Advertising", students Mozalevskaya Yu., Strizhko K., Tromso V.

Tenth National Festival of Social Advertising (February 17, 2017) 2nd place in the nomination "Outdoor Social Advertising", student Cherchenko Borislav.

Since 2004, M-TEAM has been actively participating in the UKRAINIAN STUDENT ADVERTISING FESTIVAL. This is an authoritative comprehensive project aimed at the development of youth, their professional growth, at the formation of mechanisms of interaction in the field of marketing and advertising and modern market needs. The members of the M-TEAM over the years of the existence of the USFR have repeatedly been winners in various nominations. The last of which:

10th Ukrainian Student Advertising Festival - received diplomas - Anna Tolstykh - “Print Advertising” nomination 2nd place; Bezverbny Anastasia - nomination “Print Advertising” 2nd place; Cherchenko Borislav - nomination “Let's change life for the better!” We are building a new country together ”2nd place,“ Print Advertising ”2nd place,“ Custom view of advertising ”incentive diploma.

11th Ukrainian Student Advertising Festival - students are awarded with diplomas for 1st, 2nd and 3rd places in the categories "Print Advertising" and "Corporate Identity".

12th Ukrainian Student Advertising Festival - students were awarded in the Corporate Identity nomination 2nd place - Borislav Cherchenko, for the work ATB Style; Video Advertising nomination 3rd place - Boyko Angelina, Daria Merkulova, Kristina Makarova, video “Everyone has his own place”.

Project Manager USAF prof. Romat E.V. repeatedly expressed gratitude to the leadership of KNUTD and the teachers of the Department of Economic Cybernetics and Marketing for training specialists in the field of marketing and advertising.

Prospects for Students

After graduating in the fields of Economic Cybernetics, Business Analytics and Marketing, our graduates are in demand in various areas of business activity:

Our graduates work:

  • systemic and financial analysts;
  • top managers;
  • business analysts;
  • business project managers;
  • commercial and financial directors;
  • heads of strategic planning departments;
  • economists in planning, management and financial work;
  • specialists in production efficiency;
  • accountants;
  • consultants and experts;
  • administrators of databases and corporate systems;
  • enterprise programmers;
  • marketers of the marketing department;
  • marketing analysts, consultants, experts;
  • economists for sales or logistics;
  • scientific staff.

Foreign partnership

Our foreign partners are graduates of the department who are now working abroad. Some of them:

1. Zinchenko Tetiana - Sartorius AG, IT department, Business Technology department (Germany).
2. Postoi Dmytryi - private entrepreneur (Florida, USA).
3. Bohoslovska Olha – компания DGS  (illiam demant holding), logistician and customer service specialist (Poland).