Kyiv National University of Technologies and Design


MARKETING. Communicational marketing

Educational programmes Master's Degree Programs

Speciality: 075 «Marketing»

Study Programme: «Communicational marketing»

Academic Degree: «Master»

Faculty:  Economics and business

Department of Economic Cybernetics and Marketing


Contact information:

2 Nemirovich-Danchenko Str., Kyiv 01011, Ukraine

Tel.: Faculty of Economics and Business: +38 (044) 256-21-45



Tel.: Department of Economic Cybernetics and Marketing: +38 (044) 256-21-00


Web-page of the Department of Economic Cybernetics and Marketing


Study Programme Synopsis

A clever communication inside an enterprise and various tools for creating and maintaining communication with the external environment contains the effective management of the complex marketing communications. That will have a positive impact on commercial success of an enterprise, its profitability, to provide its investment attractiveness, image enhancement and competitiveness.

The priority tasks of marketing managers include:

- Ability to use professional-profile knowledge and practical skills in basic disciplines in the processes of marketing management activities of the enterprise

- English proficiency, including special terminology for conducting literature searches


Study programme:

Communicational marketing



Prescribed period of study:

3 semesters (18 month) / 4 semesters (2 years – for non-correlated specialties)

ECTS Credits:

90 / 120

Language of the study course:

Ukrainian/ English

Programme purpose

Training of a highly qualified marketing specialist, capable of solving tasks related to diagnostic, planned (including predictive), analytical activities and marketing management at enterprises, institutions and organizations of all forms of ownership and types of economic activity

Learning outcomes:

Upon completion of the study programme the Master student will demonstrate:

Ability to test brands, determine the stages of their life cycle

Ability to participate in the compilation of analytical reports on the results of the enterprise and its subdivisions

Skills for preparing business plans

Ability to compile economic reporting, to calculate indicators of economic activity of enterprises, organizations and institutions

Ability to model the behavior of the organization and the consumer, taking into account the peculiarities of the formation of a marketing complex

Skills for development of perspective and current plans of marketing activity


We are looking forward to your study for the Programme

Communicational marketing

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